Twitter is still fairly new in the social networking world and there are many things you should consider before setting up an account. First things first, come up with a plan! Many companies start using Twitter not knowing what to do. You should figure out a target audience that you want to engage with. Then plan out what your tweets will be to attract that audience to your twitter page.
Once you come up with a plan, your twitter “do’s” start with listening. This isn’t a one way conversation. It is social media for a reason. Make your tweets two-way. Listen and interact with the potential clients, buyers, etc. It is important to state that you do not sell, sell, sell. Sure every once in a while you can slip in links to other social networking sites, websites, or information on your company but try not to make this a habit. The key is to try to get to know the audience by tweeting with them.
Do Tweet as a person, do NOT tweet as a robot or THE company itself. Twitter does not work that way and you will find yourself conversing alone. You may say well, where are the results? Social media takes time, so make sure you stay with it! Need more advice? Tweet us @WebVideoVision or give us a call at 714-560-0017.
