Islander Pools came to us with three main objectives when updating their website:
- Represent the quality of their company better
- Be more flexible for Islander Pools updating their photo galleries
- Be more search engine friendly and rank higher in Google for specific keyword phrases
We began by assessing Islander Pools’ current site and updating its sitemap and layout.
- The links on the site were graphics and not text
- The code used to build the original site was not search engine friendly
- The gallery was not mobile or tablet friendly and was difficult to navigate
- The overall color scheme needed an update
- The logo was dated
How we represent the quality of their company:
We redesigned the logo:
On the homepage we made the header “hero” images that depict the various levels of custom pools that Islander Pools designs.
Quick links to the different galleries are above the fold along with quick access to newly redesigned social media sites and blog.
How we made the galleries more flexible for updating:
Each gallery page is driven by FlickR. All adjustments to the order, description and size of the images is fully driven by FlickR’s API. Islander Pools can make adjustments at any time and the results are immediate on the website. A simple 15 minute training session and they were making updates to the gallery section that they never had the ability to before.
How we made the site more search engine friendly:
As their original website was created nearly a decade ago, it didn’t employ even the basics of a search engine optimized site. We re-developed the site from the ground up – using XHTML Strict and CSS 2.
Our in-house copywriter completely re-wrote the content of the site through research and various interviews with staff and previous customers. The content itself was optimized for search engines.
The site’s updated structure was developed to find the Islander Pools website with the most common search keywords for the custom pool builder industry. We also created extra landing pages for some of the long-tail searches that are part of Islander Pools’ niche market.
Within one month, the majority of the keyword phrases that Islander Pools had wanted to rank for are now the first page of Google. Utilizing Webmaster Tools and Google Analytics, we have since refined some of the keywords and updated Islander Pools’ Places page for even better local search results.
Let us know what you think in the comments!