Have any of you out there ever watched A&E’s reality hit show, Storage Wars? Here at Web Video Vision, we are excited to be working with Storage Wars’ very own Darrell “The Gambler” Sheets. Darrell chose Web Video Vision as his Internet Marketing Partner for all his personal marketing services  His choice was due to our commitment to deadlines and on our comprehensive suite of services including web, video and social media management.  He said, “Web Video  Vision can do it all and get it done on time! They are the WOW Factor”

We launched his new e-commerce site, www.darrellgambler.com,  December 1st. On it you will find all his spoils from the show as well as “The Gambler” graphic t-shirts and merchandise. We enjoyed the challenge of taking a TV personality and translating him into a web site. We now manage his online store, stock his virtual shelves, photograph his products and market his merchandise through an online series of Web Videos and social media channels.

We worked closely with Darrell to design his Website, Newsletter, Blog, Facebook, Twitter and Youtube pages. Now Darrell can freely communicate with his fans while WVV monitors his social channels and keeps all of his content and video clips up-to-date and easily accessible to the public.

The next step we plan to take is to produce a series of webisodes that will feature behind the scenes stories about Darrell and the “WOW Factor” that is his life. Darrell will give his fans a peek at what happens outside of Storage Wars.

Keep your eye out for these upcoming clips along with Darrell’s constantly evolving auction item treasures. Keep in touch with Darrell and Web Video Vision via one our networks

We hear it all of the time, the website should be enough.  When your competitors are optimizing their sites for search engines, you need to.  Or you risk losing valuable traffic.

Our client, Diane Merassa, had us build her a website in 2009.  This site was built on a content management system that allowed her team to maintain the site.  For two years it worked well for her, but because of changes in the market, she needed to re-position it.

Diane came to us wanting to rank for short sale homes in Irvine.  This market is extremely competitive.  We did a complete back-end redesign of the website.  Nearly no difference is visible to the end user, but the code has been completely redone.  We did a complete Search engine optimization (SEO), along with a social media marketing campaign. Combining all of these together, Diane is seeing amazing results.

Diane now ranks for 40+ keywords on page 1 or 2 on Google.  She is on page 2 for “Irvine short sale”, and each month it is rising.  Within the first 2 months, she has already closed two additional deals that she can directly attribute to the updated website.

We’re glad to have Diane as a client, and look forward to seeing her continued success with her updated website!

A recent article from the American Express Open Forum discussed how you not only need to be online, but need to be tapped into the various social networks.

Decades ago, the question many business owners asked was whether they needed a website.  Now, it’s no longer a question, but a necessity.  The new question is – do I need to be on social networks?  It can be a costly mistake to not promote yourself through Twitter, Facebook, LinkedIn and even blogging.

As users are moving away from their home computers, and turning more and more toward their mobile devices, it is even more important to be in tune with social media.  Twitter, Facebook, LinkedIn and blogging all are important parts of  ”Web 2.0″ marketing.  Each with their own mobile apps, and constant notifications and updates.  Your customers or clients are making a fundamental shift with how they communicate with you, and it’s time for you to follow suit.  According to John Lawson, it is important to develop:

• An online persona
• A personal/business brand
• An online presence
• Web recognition
• An online marketing plan that will result in increased profit margin, which is more important of all

Have questions?  Contact us for more information!

1. Promote your newsletter
2. Better engagement on your blog
   
3. Create a dedicated video page
   
4. Add video to your about page
   
5. Sell more on your sales pages
   
6. Excite on your product pages
   
7. Master the YouTube stream
   
8. Stream live for more interaction with fans and customers
   
9. Brighten up your digital products
   
10. Add some magic to your support area
    
11. Cut down on training time for new employees
    

See the full article on American Express OPEN Forum

Autobahn Adventures did not start out as a European driving tour company. It began as a dream; a once in a lifetime, personalized vacation for founders Mark and Tina Trewartha.

Mark and Tina are highly involved in the Porsche Club of America and when they returned home from their trip they could not stop talking about their incredible experience on the Autobahn. They wrote an article for their local Porsche Club newsletter, and the response was immediate and overwhelming.

Mark and Tina wanted to update their website in several areas.

• Create a refreshed look and feel
• Create engaging original content and create buzz through social media channels
• Optimize the website for search engines

Create a refreshed look and fee:

Problem: Mark and Tina had created and managed their own web presence for many years, but it became clear that they needed to not only keep up, but exceed the quality of their competitors.  Their website was starting to show its age, its user interface needed an update.

Solution: Web Video Vision analyzed the current autobahn adventures website, did a competitor analysis and interviewed key stakeholders about features and design aspects.

Web Video Vision came to conclude that the website would need a complete design and development redesign.

The first step was to update the website design and update the logo.

Once settled upon, the sitemap was updated to reflect a better user experience.  This allowed for easier access to the photos and information for prospective clients as well as past clients.

Create engaging original content:

Problem:  Autobahn Adventures website’s content was becoming stale.  Aside from a new itinerary for the upcoming tour, the website did not have any significant changes for well over a year.  This is not only less interesting for a viewer, but is also not helpful for ranking well in search engines.  Autobahn Adventures also had a very limited scope of reach with their social media efforts, and had little to no engagement.

Solution:  Web Video Vision setup various points throughout the site that would allow for updating of content with minimal effort.

1. Photo Gallery – There are nearly a dozen photo galleries on the site, and each is updated via FlickR.  The photo, caption and order are all updated through FlickR allowing Autobahn Adventures the ability to update any gallery on their own.
2. The Experience – within “The Experience” section of the website are many points that allow for updating.  Each section highlights a different aspect of the past trips that make the overall experience stand out.  The content many times is created by the guests themselves after a tour.  In “The Guests Experience” past guests have written articles about themselves and why they went on the tour, and what they liked about it.
3. Blog – Adding a blog to the site allowed Autobahn Adventures to post information related, but not only about their tours they host.  Highlighting key automotive news, or changes to the tours are easy with the new blog.
4. Social Networks – Web Video Vision setup and is managing the Facebook, twitter, customer lobby and YouTube social networks.  Each of these work together to help drive traffic and awareness to Autobahn Adventures.

Optimize the website for search engines:

Problem: Autobahn Adventures’ original website had no optimization efforts, and lacked a consistency that websites need for search engines to rank them well.  Their competitors had began SEO (Search Engine Optimization) campaigns, and Autobahn needed to compete.

Solution:  Autobahn Adventures website was completely redeveloped and redesigned in a search engine optimization content management system.  This system was developed from the ground up for creating websites that rank well from the start.  After optimizing each page, tagging each page and picture and adding some addition landing pages, the site is ranking especially well.   With 12 of the main keyword phrases ranking #1, Autobahn is very happy with their results.

Summary:

Combining a site redesign, complete redevelopment, site-wide search engine optimization and a social media campaign helped to propel Autobahn Adventures into top rankings on the major search engines in just a matter of weeks.

View Live Site: Autobahn Adventures

Web Video Vision created Diane Merassa’s Real Estate presence nearly 2 years ago. Back in 2009 when we originally created the site, we wanted to make sure that it was easy for her team to manage.  At the time she had no social media presence.

Over the last two years, her competition has grown considerably, the market has become more difficult and the bar has been set higher for websites and for marketing.

She came to us to:

• Refresh her website
• Add a social media component
• Optimize her site for search engines

Refresh her website:

Problem: The design of DianeMerassa.com still looked fine, it simply need some minor updates. Over the years of adding listings, there was a loss in consistency and the information could be laid out in a more intuitive way.

Resolution: We made some minor changes to the underlying system that made rendering across all browsers consistent.  We also added a tab navigation system to the listing to allow more information to be viewed with less scrolling.  The important information was moved to the top of the page and in an more user friendly typography.

Add a social Media component:

Problem: Diane had no social media presence two years ago, and only had a personal facebook page where she promoted her homes for sale.

Resolution: Web Video Vision created a YouTube, Facebook and Blog page.  Each page was custom designed to compliment Diane’s branding, and consistent messaging was used throughout.  Part of Diane’s social media strategy is to utilize YouTube videos for each of her client’s listings.  Web Video Vision created a thirty second to one minute video for each home, posts it to YouTube, tags it and also embeds it on her listing page of her website.

Optimize her site for search engines:

Problem: Diane knew that in the competitive marketplace, she needed to be found ahead of her competitors.

Resolution: She enlisted Web Video Vision to assist in getting her website quickly found on popular search engines.  Web Video Vision optimized each page and listing, and also added additional pages to help in the ranking of her website.  Web Video Vision also updated the code to be more search engine friendly.

Summary:

Overall Diane’s site may look very similar to the end user, but the subtle changes made to the user experience as well as the code and SEO updates will make the site very competitive in the real estate marketplace.

Islander Pools came to us with three main objectives when updating their website:

1. Represent the quality of their company better
2. Be more flexible for Islander Pools updating their photo galleries
3. Be more search engine friendly and rank higher in Google for specific keyword phrases

We began by assessing Islander Pools’ current site and updating its sitemap and layout.

• The links on the site were graphics and not text
• The code used to build the original site was not search engine friendly
• The gallery was not mobile or tablet friendly and was difficult to navigate
• The overall color scheme needed an update
• The logo was dated

How we represent the quality of their company:

We redesigned the logo:

We kept many of the same cues from the original logo, but updated it and made it look much more professional.  Once we finalized the logo, we redesigned the website.

On the homepage we made the header “hero” images that depict the various levels of custom pools that Islander Pools designs.

Quick links to the different galleries are above the fold along with quick access to newly redesigned social media sites and blog.

How we made the galleries more flexible for updating:

Each gallery page is driven by FlickR.  All adjustments to the order, description and size of the images is fully driven by FlickR’s API.  Islander Pools can make adjustments at any time and the results are immediate on the website.  A simple 15 minute training session and they were making updates to the gallery section that they never had the ability to before.

How we made the site more search engine friendly:

As their original website was created nearly a decade ago, it didn’t employ even the basics of a search engine optimized site.  We re-developed the site from the ground up – using XHTML Strict and CSS 2.

Our in-house copywriter completely re-wrote the content of the site through research and various interviews with staff and previous customers.  The content itself was optimized for search engines.

The site’s updated structure was developed to find the Islander Pools website with the most common search keywords for the custom pool builder industry.  We also created extra landing pages for some of the long-tail searches that are part of Islander Pools’ niche market.
Within one month, the majority of the keyword phrases that Islander Pools had wanted to rank for are now the first page of Google.  Utilizing Webmaster Tools and Google Analytics, we have since refined some of the keywords and updated Islander Pools’ Places page for even better local search results.

View the Islander Pools live site.

Let us know what you think in the comments!

DME came to us with a two main opportunities:

1. Their current website was not ranking well in the search engines. Because of this, they feared they would start loosing business to competitors
2. Their site was beginning to look dated, and didn’t represent their company.

Web Video Vision was tasked with redesigning the website, creating and implementing a search engine optimization strategy and creating and maintaining a social media presence.

With strategy beginning in August of 2010 and development wrapped up a few months later, DME is off to a great start. In just the first month, their traffic to their website increased by 39%, and every keyword they wanted to rank for increased its position.

Prior to working with us, DME did not have any social media presence. We created, branded and publicized a blog, youtube page, twitter page and a facebook page. Within days, customers were finding the DME page and posting their positive comments about DME, its employees and their products. Web Video Vision has helped maintain the pages and is currently facilitating an iPad2 contest to help encourage DME’s many customers, partners and vendors to become a part of their social media sites.

As part of the overall strategy set forth by Web Video Vision, DME partnered with third party review site Customer Lobby to help facilitate customer comments about their business. In just weeks, DME garnered nearly a dozen, five star ratings from their clients.

DME is extremely satisfied with their newly designed website with its easy navigation, glowing client reviews and its search rankings increasing each month.

The next phase of the project will be to add an ecommerce section to the website and begin selling products.

Don Currie of High Tech Lending came to Web Video Vision with a time problem. He needed to replicate himself. He spends a lot of time away from the office, flying around the country presenting his company PowerPoint. He thought of a webinar, but it lacked the professional look and feel of his company. Webinars also did not offer high quality video if any video at all. In a nutshell, a webinar did not represent the High Tech Lending Brand.

We offered to film his presentation but not just as a stand alone video (or YouTube style). Using our webcast technology, we combined Video, PowerPoint and even his printed hand outs (converted to PDF) into a Branded, Professional video web site. Don did not think any technology could be good enough to represent him as well as he could represent himself in person.

Don was thrilled with the final product. His company now receives thousand of hits to the site. The site has already created business in its first 30 days of use. Most importantly, it solved Dons problem. He has saved time and money by replicating himself.

See this presentation and other examples at http://www.webvideovision.com/What-We-Do/Video/Webcast

Watch Dons testimonial at http://webvideovision.com/Reviews-And-Awards/Testimonials/High-Tech-Lending

Whether you need video shot ON LOCATION, IN STUDIO or via our WEB CAM option, Web Video Vision can help. Here at Web Video Vision, we believe that quality and attention to detail is paramount, which is why we utilize only professional grade equipment. View our portfolio of work, watch testimonials from our valued clients then give us a call to find out how to rent our studio for your project. We can help make your vision a reality.

IN STUDIO
Let me introduce you to Web Video Vision’s production studio. It has everything you need to produce professional, turnkey content in a centralized, convenient, and CLIENT comfortable environment. Our studio is completely versatile. We can set decorate our stage or use green screen technologies to get the shot you need. We are equipped to produce a Live Webcast or On Demand video for your website or social media channels.  Rent our studio or hire Web Video Vision to complete your project from vision to completion.

ON LOCATION
If you can’t come to our studio, we can come to you. Our mobile studio, complete with High Definition cameras, Teleprompter, Professional Grade Microphones, LED lighting and Green Screen technology is fully self contained, portable and available ON LOCATION anywhere. The creativity and value doesn’t stop there. Web Video Vision offers live web casting complete with integrated social media marketing tools. Reach thousands of viewers, in any region of the world affordably.

WEB CAM PRODUCTION
Today’s social media reality style video content is very “cost effective” but not very “high in quality”. Web Video Vision has developed a professional webcam kit complete with computer monitoring, Internet connection, lighting and professional microphone. We ship the kit on location, and then remotely produce your content via the Internet. We can even edit remotely and complete your project same day. High quality at a cost effective price.