Web Video Vision currently creates a series of Mortgage Minute videos for HighTechLending which are broadcast through various online channels, and create quite a buzz.  When HighTechLending came to us wanting to create two commercials for their new reverse mortgage division to be aired on television, we knew exactly what needed to be done.

We started with the strategy; collaborating with HighTechLending’s president to determine the exact message he wanted to convey.  We then wrote the script, chose the appropriate actor and even the wardrobe.  After story-boarding the commercial, we began the production process.

Everything was shot on high definition cameras, a combination of b-roll shots from the field and talent shots from our studio in Irvine, California.  These were edited together with music and titles to create an engaging commercial.

After the initial rough cut, we held a focus group to determine if the message was being delivered as expected.  With only a few minor changes, we prepared the high definition video for delivery to be aired on Fox News throughout Southern California.

How well is the video working?  Latest word in the office is that the phones are ringing off the hook in the reverse mortgage division and business is doing great!

See the video below, and let us know how we can deliver your message through a commercial, website or even an email newsletter.

With our new website, we set out to acomplish the following:

• Clean, modern design
• Easy to navigate
• Mobile friendly

Clean, Modern Design

Taking cues from modern design aesthetics, we allowed our website to have more white-space, larger, bolder images and quality relevant content. This design was also meant to work with large widescreen monitors all the way down to mobile devices.

Easy To Navigate

Looking for our phone number, an email address or just some portfolio pieces.  All of our content is one click away.

Mobile Friendly

As more and more visitors are using their mobile devices, we’ve designed the site to respond to your device.  Running a mobile phone?  The website still display the same content, but it is formatted to be easier to navigate and read the content.

Let us know what you think! View the new site at www.WebVideoVision.com

Summary:  Solid Professional Team

Review: The team at Web Video Vision in the short time I have worked with them has provided excellent service that has the key qualities I look for and those are: They Listen, They Ask Questions, They do not Presume to know our business, Provide what is requested in a timely manner then once I have been satisfied professionally with my direction to them they in a constructive manner provide additional suggestions which often make sense for achieving our objectives.

They have one other important strength and that is flexibility.

Click to read Larry’s review of Web Video Vision on Customer Lobby >>

Click to see more reviews >>

1. Quality Content
   Content is king. Offer enough information for the user to understand the message your company wants them to act on. It is important for it to be professionally written and organized.
   
2. Clear Vision of Audience
   Many companies don’t narrow their focus down enough. Be aware of who you are speaking or selling to so you can tailor your content and look to them.
   
3. Keywords
   Search engines like Google to rank search results. Proper use of keywords will increase traffic to your page.
4. Clean and Organized Look
   Let your site match the personality of your company. Be it professional, playful or creative, just make sure it is done in a way that organizes and displays your content well.
5. Simple Navigation
   Allow your users so get an overview of what your site has to offer with simple and to-the-point navigation.
6. About the Company
   A simple and honest “About Us” page will build trust with potential customers and encourage them to explore more of the site.
7. Social Media Integration
   Integrating social media into your site will promote engagement and create a more informal and comfortable environment for your customers to interact with you in.

Web Video Vision can work with you to implement all of these important website strategies. Learn more about our comprehensive web and marketing services at www.webvideovision.com

Read more tips from Weinmann

Case Study: Phase 1 of LEDtronics Marketing Plan

Read a Review from our Client

In August of 2011 LEDtronics chose  Web Video Vision as their marketing partner.  Our first order of action was to redesign the existing LEDtronics site by enhancing the look and feel and improving the content and navigational structure. Our method caters to the client’s specific needs by analyzing their current marketing strategy, brainstorming the necessary actions required to achieve their goals and then implementing that plan.

What’s The Plan?

LEDtronics laid out these goals for their new site:

1. An updated look and feel that will match the quality of the company’s service and products
2. A cleaner and more user friendly navigation
3. A featured product section on the home page
4. A social media section on the home page
5. A customer review section on the home page
6. Seamless transition from old to new site
7. Increased traffic
8. Increased awareness of Distributor and Rep companies
9. Increased awareness of product variety to existing client

The site launched in October 2011 with an enhanced clean look that efficiently showcased their products and is now closely tracked by Web Video Vision analytics.Show Me the Numbers!

Of course the big question is “what are the results?” We compared LEDtronics updated site to the original site over a 6-month time period.  Here is what we found:

• Overall visitor increase by 23.99%
• Unique visitor increase by 27.47%
• 10% increase in traffic from search engines
• Unique page view increase by 8%
• 52.55% increased time on the homepage

In addition to these stats, we saw a whopping increase of 187.99% to the North American Distributor page. This is a great success since one of LEDtronics main goals was to drive potential and new clients to the distribution companies that carry their product.
“Simply” Re-Designing a website is much more than just painting a pretty face. The navigational structure and organized design engages the viewer and causes their average time on site to be longer and more productive.

After only 3 months we are happy to see these positive results and anticipate more throughout coming months. Keep an eye out for our next post about Phase 2 of LEDtronics’ Case Study.

Read a Review from our Client

We launched his new e-commerce site, www.darrellgambler.com,  December 1st. On it you will find all his spoils from the show as well as “The Gambler” graphic t-shirts and merchandise. We enjoyed the challenge of taking a TV personality and translating him into a web site. We now manage his online store, stock his virtual shelves, photograph his products and market his merchandise through an online series of Web Videos and social media channels.

We worked closely with Darrell to design his Website, Newsletter, Blog, Facebook, Twitter and Youtube pages. Now Darrell can freely communicate with his fans while WVV monitors his social channels and keeps all of his content and video clips up-to-date and easily accessible to the public.

The next step we plan to take is to produce a series of webisodes that will feature behind the scenes stories about Darrell and the “WOW Factor” that is his life. Darrell will give his fans a peek at what happens outside of Storage Wars.

Keep your eye out for these upcoming clips along with Darrell’s constantly evolving auction item treasures. Keep in touch with Darrell and Web Video Vision via one our networks

Our client, Diane Merassa, had us build her a website in 2009.  This site was built on a content management system that allowed her team to maintain the site.  For two years it worked well for her, but because of changes in the market, she needed to re-position it.

Diane came to us wanting to rank for short sale homes in Irvine.  This market is extremely competitive.  We did a complete back-end redesign of the website.  Nearly no difference is visible to the end user, but the code has been completely redone.  We did a complete Search engine optimization (SEO), along with a social media marketing campaign. Combining all of these together, Diane is seeing amazing results.

Diane now ranks for 40+ keywords on page 1 or 2 on Google.  She is on page 2 for “Irvine short sale”, and each month it is rising.  Within the first 2 months, she has already closed two additional deals that she can directly attribute to the updated website.

We’re glad to have Diane as a client, and look forward to seeing her continued success with her updated website!

Decades ago, the question many business owners asked was whether they needed a website.  Now, it’s no longer a question, but a necessity.  The new question is – do I need to be on social networks?  It can be a costly mistake to not promote yourself through Twitter, Facebook, LinkedIn and even blogging.

As users are moving away from their home computers, and turning more and more toward their mobile devices, it is even more important to be in tune with social media.  Twitter, Facebook, LinkedIn and blogging all are important parts of  ”Web 2.0″ marketing.  Each with their own mobile apps, and constant notifications and updates.  Your customers or clients are making a fundamental shift with how they communicate with you, and it’s time for you to follow suit.  According to John Lawson, it is important to develop:

• An online persona
• A personal/business brand
• An online presence
• Web recognition
• An online marketing plan that will result in increased profit margin, which is more important of all

Have questions?  Contact us for more information!

1. Promote your newsletter
2. Better engagement on your blog
   
3. Create a dedicated video page
   
4. Add video to your about page
   
5. Sell more on your sales pages
   
6. Excite on your product pages
   
7. Master the YouTube stream
   
8. Stream live for more interaction with fans and customers
   
9. Brighten up your digital products
   
10. Add some magic to your support area
    
11. Cut down on training time for new employees
    

See the full article on American Express OPEN Forum

Autobahn Adventures did not start out as a European driving tour company. It began as a dream; a once in a lifetime, personalized vacation for founders Mark and Tina Trewartha.

Mark and Tina are highly involved in the Porsche Club of America and when they returned home from their trip they could not stop talking about their incredible experience on the Autobahn. They wrote an article for their local Porsche Club newsletter, and the response was immediate and overwhelming.

Mark and Tina wanted to update their website in several areas.

• Create a refreshed look and feel
• Create engaging original content and create buzz through social media channels
• Optimize the website for search engines

Create a refreshed look and fee:

Problem: Mark and Tina had created and managed their own web presence for many years, but it became clear that they needed to not only keep up, but exceed the quality of their competitors.  Their website was starting to show its age, its user interface needed an update.

Solution: Web Video Vision analyzed the current autobahn adventures website, did a competitor analysis and interviewed key stakeholders about features and design aspects.

Web Video Vision came to conclude that the website would need a complete design and development redesign.

The first step was to update the website design and update the logo.

Once settled upon, the sitemap was updated to reflect a better user experience.  This allowed for easier access to the photos and information for prospective clients as well as past clients.

Create engaging original content:

Problem:  Autobahn Adventures website’s content was becoming stale.  Aside from a new itinerary for the upcoming tour, the website did not have any significant changes for well over a year.  This is not only less interesting for a viewer, but is also not helpful for ranking well in search engines.  Autobahn Adventures also had a very limited scope of reach with their social media efforts, and had little to no engagement.

Solution:  Web Video Vision setup various points throughout the site that would allow for updating of content with minimal effort.

1. Photo Gallery – There are nearly a dozen photo galleries on the site, and each is updated via FlickR.  The photo, caption and order are all updated through FlickR allowing Autobahn Adventures the ability to update any gallery on their own.
2. The Experience – within “The Experience” section of the website are many points that allow for updating.  Each section highlights a different aspect of the past trips that make the overall experience stand out.  The content many times is created by the guests themselves after a tour.  In “The Guests Experience” past guests have written articles about themselves and why they went on the tour, and what they liked about it.
3. Blog – Adding a blog to the site allowed Autobahn Adventures to post information related, but not only about their tours they host.  Highlighting key automotive news, or changes to the tours are easy with the new blog.
4. Social Networks – Web Video Vision setup and is managing the Facebook, twitter, customer lobby and YouTube social networks.  Each of these work together to help drive traffic and awareness to Autobahn Adventures.

Optimize the website for search engines:

Problem: Autobahn Adventures’ original website had no optimization efforts, and lacked a consistency that websites need for search engines to rank them well.  Their competitors had began SEO (Search Engine Optimization) campaigns, and Autobahn needed to compete.

Solution:  Autobahn Adventures website was completely redeveloped and redesigned in a search engine optimization content management system.  This system was developed from the ground up for creating websites that rank well from the start.  After optimizing each page, tagging each page and picture and adding some addition landing pages, the site is ranking especially well.   With 12 of the main keyword phrases ranking #1, Autobahn is very happy with their results.

Summary:

Combining a site redesign, complete redevelopment, site-wide search engine optimization and a social media campaign helped to propel Autobahn Adventures into top rankings on the major search engines in just a matter of weeks.

View Live Site: Autobahn Adventures