Consistent Branding Marketing Material for LEDtronics

LEDtronics was founded In 1983 by Pervaiz Lodhie and his wife Almas in their home in Torrance, CA. Mr. Lodhie is a third generation engineer who was born in India and raised in Pakistan. He was driven to the US by his entrepreneurial spirit and innovative nature.

To help educate his customers and the world, we helped Mr. Lodhie create a “Did You Know?” Video Series.  The series consisted of 12 Episodes where each episode was release for each month of the year.  There were three steps when approaching this project which were Video Production, DVD Authoring, and DVD Packaging.

Video Production

Each episode contains highly enhanced edited video containing information about everything there is about LEDtronics that our visionary editors created.  They were labeled according to their relevance.  Below is a sample of one of the videos.

As seen from above, when embedded motion graphics, a professional speaker and used music to help enhance the experience.  The results of the videos became informative, concise, approachable and professional.

The complete “Did You Know” Video series can be viewed here.

DVD Authoring

DVD authoring is the process of creating a DVD video capable of playing on a DVD Player.  Web Video Vision professionally produced the DVD containing all the episodes of “Did You Know?” and allowed the user to easily navigate through chapters, skip to the next chapter, and play all episodes one after another.

The challenges when it came to authoring was producing it to be played in all DVD Player devices.  A series a test were completed to verify that the DVD would play on a DVD Player, Computer, and Video Game Consoles.  Another test was compiled for user navigation, to verify that the controls did as they intended.

The branding of the DVD was designed by our professional graphics designer and designed a consistent branding from the videos.  In addition to the episodes, there was an introduction motion graphic video that played before reaching the title menu.  The introduction video contained the same green swooshes from the episodes as did as the other navigational menus.

To receive a sample of the DVD, make sure to contact LEDtronics or visit them at their convention shows.

DVD Packaging

To hold the episodes in a DVD we needed packaging for the DVD Disc and the Jacket. The inspirations for our design came directly from the motion graphics from the episodes.  The front used the same styling as the introductory video and the back used the same design as the DVD chapter menu.

Some of the challenges of designing a DVD packaging is the requirements. Our client wanted to have a large amount if information on the tiny Disc Jacket. The information included their logo, contact information, track list, sponsors, room for mailing label and a visionary attractive design. Using the graphics and fonts from the Video Series we created this for the DVD Jacket:

ledtronicsDVDJacket_final_ver_proof

The requirements for the DVD itself was not as large as the Jacket. The important things to include on the Disc was the Title, Logo, Contact Information, and using the same branding. Here is the result of the disc:

ledtronicsDVDDisc_final_ver_proof

Enthusiastic with the results, we sent it to our printer and he came back with this:

20130418_124633

The packaging becomes a great marketing tool.  When LEDtronics are at trade shows or convention shows, not only can they refer them to their website to view the “Did You Know?” Video series, they have something tangible to inform their clients with.  The packaging is also optimized for mailing and a DVD can be sent directly to their clients if they were not able to attend the show.  The consistent branding proved powerful, professional and was well received with Mr. Lodhie.

Web Video Vision has talented designers that will create a professional Video Production, DVD Authoring, and DVD Packaging you’ll love. You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your design come true. Contact Us Today!

Leave a Reply

Your email address will not be published. Required fields are marked *