Autobahn Adventures – Red Carpet Movie Premiere 2013

On May 18, Autobahn Adventures held a special invite only event premiering their Autobahn Adventures Movie created by us at Web Video Vision.  There was a great deal of work creating everything that made the Movie Premiere possible.  If you were one of the unlucky ones that was not invited to the premiere the movie can still be viewed below:

Those who were able to go were able to watch the movie with the owners Mark and Tina.  They also received a promotional DVD that they can experience the Autobahn Adventure over again.  It served as a great marketing tool for their business.  It has all the information they need on the disc, packaging and the video itself.  Here are some images of the promotional DVD:

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With great success everyone who went had the time of their life.

More of the pictures can be viewed Here.

Web Video Vision has talented designers that will create a professional Video Production, DVD Authoring, and DVD Packaging you’ll love. You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your design come true. Contact Us Today!

Global Citizenship Logo Design

Pervaiz Lodhie, owner of LEDtronics, has always brought positive to the world and is always committed to aligning his business goals with the impacts on the society and the planet.  His new project, Global Citizenship, needed a new logo to signify what he is here to do.With the help of Web Video Vision and the vision of Mr Lodhie, we were able to design the perfect logo to represent Global Citizenship.

One of Mr. Lodhie’s projects with Global Citizenship is Barefoot Basketball which is a charitable event where he donates Basketball Courts to Pakistan.  Similar to parks, it gives children and families to get together for activities.  Some of the basketball courts are well lit with LEDtronics LED lighting which allows families to have night time activities.  Using this inspiration were able to design two concepts.

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gc_logo_og2

The first design was crisp and clear, but was empty at the center. The second design had the fullness of what was missing in the center but the font lacked the impact.  We experimented and combined the two logos and resulted with this…

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The graphic was too bold and didn’t match the people in the font.  We changed the color of results  to match but couldn’t help to return to the original crisp and clear design.  We ended up coloring the people in the first design and we couldn’t decide between the optimized first design or our latest design so we held a poll on Facebook to ask the users what they think.

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After the poll, it was decided that “A” was the best choice that met with Mr. Lodhie’s vision.  Here is the final.

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Global-Citizenship_H_c

Web Video Vision has talented designers that will create a professional logo you’ll love.  You describe your exact logo requirements, the impact you want to make, and a piece of who you are and we will make your Logo come true.  Contact Us Today!

Marketing Chrosziel USA

image001Chrosziel USA origins lie in Germany and specializes in camera equipment for the motion-picture and television market.  They are known for their MatteBoxes, Follow-Focus-Controls and their latest product the CustomCage.  They came to Web Video Vision to help them campaign to their offline and online visitors.

As soon as they signed aboard we had very little time to prepare for the National Association of Broadcaster Show (NAB Show) in Las Vegas that was within two weeks.  We were able to meet that challenge and was able to develop advertisements for their show booth, contests for the Custom Cage, and setup their social media to help their business explode.  Chrosziel USA received a Black Diamond Award for Best of show at NAB Show 2013!

Below are some of pictures of our results and experiences.

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Online Banner Advertisement

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NAB Show 2013 Business Card

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Online Custom Cage Contest Form

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NAB Show 2013 Poster

Here are their social media outlets

Chrosziel USA Twitter
Chrosziel USA Facebook
Chrosziel USA Youtube

Web Video Vision has all the marketing services you need.  You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your vision come true.  Contact Us Today!

Content Needs SEO Like How Plants Need Water

Bharati Ahuja, SEO trainer, speaker, writer and founder of WebPro Technologies India, hates to break this to you. Just as standing in a garage doesn’t make you a car, creating great content doesn’t mean it will attract readers. Great content has to be optimized for search to wow the most important viewers: the web crawlers. Crawlers are the programs, search engines and bots that see your words as so many binary bits and use that information to deliver your content to your target audience. There are at least nine things you need to be doing to create the digital honey that attracts the crawlers and, in the end, your readers. To start, you need to have great writers and amazing SEO professionals, as well.

This is great news for content writers and those companies that specialize in SEO (and I don’t just mean knowing how to use keywords). As Ahuja says, “Your SEO may or may not create content for you and, at the same time, your content creator or writer may or may not optimize your site.”

The partnership between writers and SEO experts is especially important as search engines become more advanced. Take, for example, Google’s Knowledge Graph. Google’s Knowledge Graph attempts to keep users on Google longer by delivering relevant content without all the laborious link clicking. Your content has to be concisely prepared so that Knowledge Graph can present it to readers. If this all sounds like a second language, don’t worry. There’s an SEO expert who understands it perfectly. Just ask Web Video Vision, Contact Us Today!

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The 4 Most Important Relationships You Need at Work

 Too many small-business owners make the mistake of thinking they can do it alone when, in fact, it’s critical for them to form sustaining relationships as their businesses grow. The way you interact and relate to others is crucial when it comes to building a trusting, solid foundation for your organization, Alan S. Berson and Richard G. Stieglitz say in their book Leadership Conversations.

“[Business owners] think, ‘I don’t have time for relationships. I need to make quick decisions and get things in order,’” Berson tells us, adding that’s actually one of the biggest mistakes business owners can make. “Relationships are the foundation of everything you are trying to achieve.”

As your business grows and responsibilities increase, your relationships with customers, suppliers, competitors, industry leaders, financiers and professional advisers should also grow. In their book, the authors point out four different types of professional relationships that are crucial for success: Targeted, Tentative, Transactional and Trusted relationships.

“You need to think of these relationships as a way to keep things going,” Berson says. “If you wait until you need them, it’ll be too late.”

Here are the four relationships you must have as a business owner:

1. Targeted Relationships

These are the people you don’t know but who are in the same industry as you—either as peers or competitors. It’s worthwhile targeting and connecting with them, because “you will benefit from what they offer and they will benefit from knowing you.”

Targeted relationships don’t feel real because you don’t actually know these people personally; maybe you connect with them on LinkedIn or quickly exchanged business cards at an event. You can’t depend on these people yet, but if you work on these relationships, these people can be crucial to you in the future. If you target the right people, you’ll know exactly who to turn to if the industry or market ever changes.

2. Tentative Relationships

Before you can ask someone to do something for you, you have to form some kind of relationship with him or her. If you’ve spoken briefly to someone at a conference or a networking event, that relationship is a tentative one. You might not truly know these people yet, but you know them enough to email them for a small favor or to ask them if they would be interested in getting involved in your new project.

How to Blow Away Investors 

Tentative relationships are different from your targeted ones because you actually speak or meet up with these people at least semi-regularly for coffee or lunch. You see your relationship with them growing, and you put effort into getting to know one another better. These people can benefit your company: For example, if you need to know where to get certain supplies, these people can help connect you with the right people. If they are experts in their industries, they can advise you on different business decisions.

3. Transactional Relationships

These types of relationships are less personal and typically used by managers to accomplish specific business objectives. “They are defined by what each party can do for the other to reach near-term objectives, seldom extended into career or personal areas,” Berson and Stieglitz write. For example, relationships with customers, peers or suppliers are often transactional relationships.

How to Hire Leaders

“Transactional relationship partners trust and respect each other because they frequently work together and consistently treat each other fairly,” the authors explain. “These relationships develop with go-to people whom you can count on to get the job done. Likewise, they trust that you will meet your end of the bargain.”

4. Trusted Relationships

These are the most personal, valuable and often the “longest-lasting” relationships out of all of these. The conversations that you have with these people are usually related to long-term plans.

These people are your mentors and close peers at work. This kind of relationship also needs to exist between senior executives and partners in different organizations. Business deals need to be crafted through trusted relationships. To create a trusted relationship, you need to have had many interactions with one another that have gone well. At the beginning of these trusted relationships, you should offer your service, product or expertise without expecting anything in return. Once this happens, a trust is formed between you and the other person. If you decide to do business with one another, those interactions can eventually lead to a trusted relationship if you treat each other well and don’t “abuse the relationship for a one-sided gain.”

Trusted relationships take the most work and longest to form, but they are worth it because they “frequently create huge opportunities and have enormous long-term impacts” on organizations, the authors write.

You don’t need to have deep relationships with everyone you meet. It’s best to choose a few people to enter into trusted relationships with and have a bigger group of people for targeted, tentative and transactional relationships.

To find out how Web Video Vision can be one of your trusted relationships for your business, contact us today.

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Web Video Vision Website Launch

We are proud to announce the launch of our new website.

With our new website, we set out to acomplish the following:

  • Clean, modern design
  • Easy to navigate
  • Mobile friendly

Clean, Modern Design

Taking cues from modern design aesthetics, we allowed our website to have more white-space, larger, bolder images and quality relevant content. This design was also meant to work with large widescreen monitors all the way down to mobile devices.

Easy To Navigate

Looking for our phone number, an email address or just some portfolio pieces.  All of our content is one click away.

Mobile Friendly

As more and more visitors are using their mobile devices, we’ve designed the site to respond to your device.  Running a mobile phone?  The website still display the same content, but it is formatted to be easier to navigate and read the content.

 

Let us know what you think! View the new site at www.WebVideoVision.com

Search Engine Optimization Works

We hear it all of the time, the website should be enough.  When your competitors are optimizing their sites for search engines, you need to.  Or you risk losing valuable traffic.

Our client, Diane Merassa, had us build her a website in 2009.  This site was built on a content management system that allowed her team to maintain the site.  For two years it worked well for her, but because of changes in the market, she needed to re-position it.

Diane came to us wanting to rank for short sale homes in Irvine.  This market is extremely competitive.  We did a complete back-end redesign of the website.  Nearly no difference is visible to the end user, but the code has been completely redone.  We did a complete Search engine optimization (SEO), along with a social media marketing campaign. Combining all of these together, Diane is seeing amazing results.

Diane now ranks for 40+ keywords on page 1 or 2 on Google.  She is on page 2 for “Irvine short sale”, and each month it is rising.  Within the first 2 months, she has already closed two additional deals that she can directly attribute to the updated website.

We’re glad to have Diane as a client, and look forward to seeing her continued success with her updated website!

Autobahn Adventures Website Design and Development Update, SEO and Social Media Management

Autobahn Adventures did not start out as a European driving tour company. It began as a dream; a once in a lifetime, personalized vacation for founders Mark and Tina Trewartha.

Mark and Tina are highly involved in the Porsche Club of America and when they returned home from their trip they could not stop talking about their incredible experience on the Autobahn. They wrote an article for their local Porsche Club newsletter, and the response was immediate and overwhelming.

Autobahn Adventures Porsche 2010

Mark and Tina wanted to update their website in several areas.

  • Create a refreshed look and feel
  • Create engaging original content and create buzz through social media channels
  • Optimize the website for search engines

Create a refreshed look and fee:

Problem: Mark and Tina had created and managed their own web presence for many years, but it became clear that they needed to not only keep up, but exceed the quality of their competitors.  Their website was starting to show its age, its user interface needed an update.

Solution: Web Video Vision analyzed the current autobahn adventures website, did a competitor analysis and interviewed key stakeholders about features and design aspects.

Autobahn Adventures Logo Before and After

Web Video Vision came to conclude that the website would need a complete design and development redesign.

The first step was to update the website design and update the logo.

Once settled upon, the sitemap was updated to reflect a better user experience.  This allowed for easier access to the photos and information for prospective clients as well as past clients.

Create engaging original content:

Problem:  Autobahn Adventures website’s content was becoming stale.  Aside from a new itinerary for the upcoming tour, the website did not have any significant changes for well over a year.  This is not only less interesting for a viewer, but is also not helpful for ranking well in search engines.  Autobahn Adventures also had a very limited scope of reach with their social media efforts, and had little to no engagement.

Solution:  Web Video Vision setup various points throughout the site that would allow for updating of content with minimal effort.

  1. Photo Gallery – There are nearly a dozen photo galleries on the site, and each is updated via FlickR.  The photo, caption and order are all updated through FlickR allowing Autobahn Adventures the ability to update any gallery on their own.
  2. The Experience – within “The Experience” section of the website are many points that allow for updating.  Each section highlights a different aspect of the past trips that make the overall experience stand out.  The content many times is created by the guests themselves after a tour.  In “The Guests Experience” past guests have written articles about themselves and why they went on the tour, and what they liked about it.
  3. Blog – Adding a blog to the site allowed Autobahn Adventures to post information related, but not only about their tours they host.  Highlighting key automotive news, or changes to the tours are easy with the new blog.
  4. Social Networks – Web Video Vision setup and is managing the Facebook, twitter, customer lobby and YouTube social networks.  Each of these work together to help drive traffic and awareness to Autobahn Adventures.

Optimize the website for search engines:

Problem: Autobahn Adventures’ original website had no optimization efforts, and lacked a consistency that websites need for search engines to rank them well.  Their competitors had began SEO (Search Engine Optimization) campaigns, and Autobahn needed to compete.

Solution:  Autobahn Adventures website was completely redeveloped and redesigned in a search engine optimization content management system.  This system was developed from the ground up for creating websites that rank well from the start.  After optimizing each page, tagging each page and picture and adding some addition landing pages, the site is ranking especially well.   With 12 of the main keyword phrases ranking #1, Autobahn is very happy with their results.

Summary:

Combining a site redesign, complete redevelopment, site-wide search engine optimization and a social media campaign helped to propel Autobahn Adventures into top rankings on the major search engines in just a matter of weeks.

View Live Site: Autobahn Adventures

Diane Merassa SEO, Social Media and site refresh

Web Video Vision created Diane Merassa’s Real Estate presence nearly 2 years ago. Back in 2009 when we originally created the site, we wanted to make sure that it was easy for her team to manage.  At the time she had no social media presence.

Over the last two years, her competition has grown considerably, the market has become more difficult and the bar has been set higher for websites and for marketing.

She came to us to:

  • Refresh her website
  • Add a social media component
  • Optimize her site for search engines

Refresh her website:

Problem: The design of DianeMerassa.com still looked fine, it simply need some minor updates. Over the years of adding listings, there was a loss in consistency and the information could be laid out in a more intuitive way.

Resolution: We made some minor changes to the underlying system that made rendering across all browsers consistent.  We also added a tab navigation system to the listing to allow more information to be viewed with less scrolling.  The important information was moved to the top of the page and in an more user friendly typography.

Add a social Media component:

Problem: Diane had no social media presence two years ago, and only had a personal facebook page where she promoted her homes for sale.

Resolution: Web Video Vision created a YouTube, Facebook and Blog page.  Each page was custom designed to compliment Diane’s branding, and consistent messaging was used throughout.  Part of Diane’s social media strategy is to utilize YouTube videos for each of her client’s listings.  Web Video Vision created a thirty second to one minute video for each home, posts it to YouTube, tags it and also embeds it on her listing page of her website.

Optimize her site for search engines:

Problem: Diane knew that in the competitive marketplace, she needed to be found ahead of her competitors.

Resolution: She enlisted Web Video Vision to assist in getting her website quickly found on popular search engines.  Web Video Vision optimized each page and listing, and also added additional pages to help in the ranking of her website.  Web Video Vision also updated the code to be more search engine friendly.

Summary:

Overall Diane’s site may look very similar to the end user, but the subtle changes made to the user experience as well as the code and SEO updates will make the site very competitive in the real estate marketplace.

Islander Pools Website, Logo and Social Media Launch

Islander Pools came to us with three main objectives when updating their website:

  1. Represent the quality of their company better
  2. Be more flexible for Islander Pools updating their photo galleries
  3. Be more search engine friendly and rank higher in Google for specific keyword phrases

We began by assessing Islander Pools’ current site and updating its sitemap and layout.

  • The links on the site were graphics and not text
  • The code used to build the original site was not search engine friendly
  • The gallery was not mobile or tablet friendly and was difficult to navigate
  • The overall color scheme needed an update
  • The logo was dated

How we represent the quality of their company:

We redesigned the logo:

We kept many of the same cues from the original logo, but updated it and made it look much more professional.  Once we finalized the logo, we redesigned the website.

On the homepage we made the header “hero” images that depict the various levels of custom pools that Islander Pools designs.

Quick links to the different galleries are above the fold along with quick access to newly redesigned social media sites and blog.

How we made the galleries more flexible for updating:

Each gallery page is driven by FlickR.  All adjustments to the order, description and size of the images is fully driven by FlickR’s API.  Islander Pools can make adjustments at any time and the results are immediate on the website.  A simple 15 minute training session and they were making updates to the gallery section that they never had the ability to before.

How we made the site more search engine friendly:

As their original website was created nearly a decade ago, it didn’t employ even the basics of a search engine optimized site.  We re-developed the site from the ground up – using XHTML Strict and CSS 2.

Our in-house copywriter completely re-wrote the content of the site through research and various interviews with staff and previous customers.  The content itself was optimized for search engines.

The site’s updated structure was developed to find the Islander Pools website with the most common search keywords for the custom pool builder industry.  We also created extra landing pages for some of the long-tail searches that are part of Islander Pools’ niche market.
Within one month, the majority of the keyword phrases that Islander Pools had wanted to rank for are now the first page of Google.  Utilizing Webmaster Tools and Google Analytics, we have since refined some of the keywords and updated Islander Pools’ Places page for even better local search results.

View the Islander Pools live site.

Let us know what you think in the comments!