Have any of you out there ever watched A&E’s reality hit show, Storage Wars? Here at Web Video Vision, we are excited to be working with Storage Wars’ very own Darrell “The Gambler” Sheets. Darrell chose Web Video Vision as his Internet Marketing Partner for all his personal marketing services  His choice was due to our commitment to deadlines and on our comprehensive suite of services including web, video and social media management.  He said, “Web Video  Vision can do it all and get it done on time! They are the WOW Factor”

We launched his new e-commerce site, www.darrellgambler.com,  December 1st. On it you will find all his spoils from the show as well as “The Gambler” graphic t-shirts and merchandise. We enjoyed the challenge of taking a TV personality and translating him into a web site. We now manage his online store, stock his virtual shelves, photograph his products and market his merchandise through an online series of Web Videos and social media channels.

We worked closely with Darrell to design his Website, Newsletter, Blog, Facebook, Twitter and Youtube pages. Now Darrell can freely communicate with his fans while WVV monitors his social channels and keeps all of his content and video clips up-to-date and easily accessible to the public.

The next step we plan to take is to produce a series of webisodes that will feature behind the scenes stories about Darrell and the “WOW Factor” that is his life. Darrell will give his fans a peek at what happens outside of Storage Wars.

Keep your eye out for these upcoming clips along with Darrell’s constantly evolving auction item treasures. Keep in touch with Darrell and Web Video Vision via one our networks

Autobahn Adventures did not start out as a European driving tour company. It began as a dream; a once in a lifetime, personalized vacation for founders Mark and Tina Trewartha.

Mark and Tina are highly involved in the Porsche Club of America and when they returned home from their trip they could not stop talking about their incredible experience on the Autobahn. They wrote an article for their local Porsche Club newsletter, and the response was immediate and overwhelming.

Mark and Tina wanted to update their website in several areas.

• Create a refreshed look and feel
• Create engaging original content and create buzz through social media channels
• Optimize the website for search engines

Create a refreshed look and fee:

Problem: Mark and Tina had created and managed their own web presence for many years, but it became clear that they needed to not only keep up, but exceed the quality of their competitors.  Their website was starting to show its age, its user interface needed an update.

Solution: Web Video Vision analyzed the current autobahn adventures website, did a competitor analysis and interviewed key stakeholders about features and design aspects.

Web Video Vision came to conclude that the website would need a complete design and development redesign.

The first step was to update the website design and update the logo.

Once settled upon, the sitemap was updated to reflect a better user experience.  This allowed for easier access to the photos and information for prospective clients as well as past clients.

Create engaging original content:

Problem:  Autobahn Adventures website’s content was becoming stale.  Aside from a new itinerary for the upcoming tour, the website did not have any significant changes for well over a year.  This is not only less interesting for a viewer, but is also not helpful for ranking well in search engines.  Autobahn Adventures also had a very limited scope of reach with their social media efforts, and had little to no engagement.

Solution:  Web Video Vision setup various points throughout the site that would allow for updating of content with minimal effort.

1. Photo Gallery – There are nearly a dozen photo galleries on the site, and each is updated via FlickR.  The photo, caption and order are all updated through FlickR allowing Autobahn Adventures the ability to update any gallery on their own.
2. The Experience – within “The Experience” section of the website are many points that allow for updating.  Each section highlights a different aspect of the past trips that make the overall experience stand out.  The content many times is created by the guests themselves after a tour.  In “The Guests Experience” past guests have written articles about themselves and why they went on the tour, and what they liked about it.
3. Blog – Adding a blog to the site allowed Autobahn Adventures to post information related, but not only about their tours they host.  Highlighting key automotive news, or changes to the tours are easy with the new blog.
4. Social Networks – Web Video Vision setup and is managing the Facebook, twitter, customer lobby and YouTube social networks.  Each of these work together to help drive traffic and awareness to Autobahn Adventures.

Optimize the website for search engines:

Problem: Autobahn Adventures’ original website had no optimization efforts, and lacked a consistency that websites need for search engines to rank them well.  Their competitors had began SEO (Search Engine Optimization) campaigns, and Autobahn needed to compete.

Solution:  Autobahn Adventures website was completely redeveloped and redesigned in a search engine optimization content management system.  This system was developed from the ground up for creating websites that rank well from the start.  After optimizing each page, tagging each page and picture and adding some addition landing pages, the site is ranking especially well.   With 12 of the main keyword phrases ranking #1, Autobahn is very happy with their results.

Summary:

Combining a site redesign, complete redevelopment, site-wide search engine optimization and a social media campaign helped to propel Autobahn Adventures into top rankings on the major search engines in just a matter of weeks.

View Live Site: Autobahn Adventures

Web Video Vision created Diane Merassa’s Real Estate presence nearly 2 years ago. Back in 2009 when we originally created the site, we wanted to make sure that it was easy for her team to manage.  At the time she had no social media presence.

Over the last two years, her competition has grown considerably, the market has become more difficult and the bar has been set higher for websites and for marketing.

She came to us to:

• Refresh her website
• Add a social media component
• Optimize her site for search engines

Refresh her website:

Problem: The design of DianeMerassa.com still looked fine, it simply need some minor updates. Over the years of adding listings, there was a loss in consistency and the information could be laid out in a more intuitive way.

Resolution: We made some minor changes to the underlying system that made rendering across all browsers consistent.  We also added a tab navigation system to the listing to allow more information to be viewed with less scrolling.  The important information was moved to the top of the page and in an more user friendly typography.

Add a social Media component:

Problem: Diane had no social media presence two years ago, and only had a personal facebook page where she promoted her homes for sale.

Resolution: Web Video Vision created a YouTube, Facebook and Blog page.  Each page was custom designed to compliment Diane’s branding, and consistent messaging was used throughout.  Part of Diane’s social media strategy is to utilize YouTube videos for each of her client’s listings.  Web Video Vision created a thirty second to one minute video for each home, posts it to YouTube, tags it and also embeds it on her listing page of her website.

Optimize her site for search engines:

Problem: Diane knew that in the competitive marketplace, she needed to be found ahead of her competitors.

Resolution: She enlisted Web Video Vision to assist in getting her website quickly found on popular search engines.  Web Video Vision optimized each page and listing, and also added additional pages to help in the ranking of her website.  Web Video Vision also updated the code to be more search engine friendly.

Summary:

Overall Diane’s site may look very similar to the end user, but the subtle changes made to the user experience as well as the code and SEO updates will make the site very competitive in the real estate marketplace.

DME came to us with a two main opportunities:

1. Their current website was not ranking well in the search engines. Because of this, they feared they would start loosing business to competitors
2. Their site was beginning to look dated, and didn’t represent their company.

Web Video Vision was tasked with redesigning the website, creating and implementing a search engine optimization strategy and creating and maintaining a social media presence.

With strategy beginning in August of 2010 and development wrapped up a few months later, DME is off to a great start. In just the first month, their traffic to their website increased by 39%, and every keyword they wanted to rank for increased its position.

Prior to working with us, DME did not have any social media presence. We created, branded and publicized a blog, youtube page, twitter page and a facebook page. Within days, customers were finding the DME page and posting their positive comments about DME, its employees and their products. Web Video Vision has helped maintain the pages and is currently facilitating an iPad2 contest to help encourage DME’s many customers, partners and vendors to become a part of their social media sites.

As part of the overall strategy set forth by Web Video Vision, DME partnered with third party review site Customer Lobby to help facilitate customer comments about their business. In just weeks, DME garnered nearly a dozen, five star ratings from their clients.

DME is extremely satisfied with their newly designed website with its easy navigation, glowing client reviews and its search rankings increasing each month.

The next phase of the project will be to add an ecommerce section to the website and begin selling products.

Search Engine Optimization is the art of making your website and web pages search engine friendly to the search Engine bots. Besides Search Engine Optimization, there are number of other ways to boost Internet traffic. The real fact is that universal search results take into account local business listings, videos, maps, images and even posts on social networking websites. Therefore, in order to get popularity and high promotional visibility on these websites, other subtle tactics should also be practiced.

YouTube is a comprehensive video-sharing portal which allows the user to create subscribe and post video files. Every video file that you share on YouTube channel can be indexed with their Title, Description and Tags. This ensures video search engine optimization and also maximizes visibility of your video in the search results for a relevant set of keyword(s) on search engine ranking page and Youtube.

Video search engine optimization begins with writing effective title, description and tags (Keywords). One should remember that the Title of the video is attractive and include the keywords. Again description should be attractive and should include proper keywords relevant to your industry. It is a good idea to add URL of your website/blog on your video in watermark. Finally add effective tags (keywords) of your video. It will be great if you can get few authoritative back-links to your YouTube video. Only relevant website links should refer to your YouTube video. This would in turn increase the probability of appearing your YouTube video on natural search results associated with desired keyword. You can write an effective Blog post for your Blog related to the video and add it to the video right there. If the post becomes popular, then people will link to the post as well as the video.

These days video optimization on Youtube and other channels have become popular. The popularity has gained momentum because YouTube Videos are not only visible on search on Youtube, they are also shown on search engine ranking page; and further helps in generating valuable traffic against websites/blog. People always love animation and graphics; they never like to read content. Therefore, if you can do effective video optimization, surely it will help you to increase your website’s conversion rates too!

For 23 years our President, Julian White has been attending the National Association of Broadcasters show, also known as NAB in Las Vegas, Nevada. NAB brings together creative and technical people with vendors across the world! This year our team attended NAB to have face to face meetings with vendors to learn about the latest technology so that we, in turn can offer it to our clients.

We met with Adobe and received a demonstration on their new product: Creative Suite 5! We aren’t new to Adobe products but will definitely be upgrading our software after hearing about this.

A few things we learned that CS5 will allow us:

• We can edit a webpage or video and have our client supervise virtually from their own desktop. This improves the collaborative process.
• Using Adobe Story, we can now marry a transcript to a video using voice recognition.  This will improve accuracy and save time when editing.
• Adobe software can integrate with Omniture’s web analytics, measurement, and optimization technologies.

We also met with a vendor that will allow us to produce Video / Power Point Webinars, in real time. This will take webinars to a whole new level.

• Stream live over the internet or record for on demand playback
• Organize and secure all presentations on a clients video channel
• Measure results of presentation with viewer activity analytics

This is just a few of the things we have learned at the NAB Show 2010. Call us to find out more information on how we can work together to keep your company up to date with the latest technology! 714-560-0017

The Drucker Video Magazine is currently on their 14^th issue and we are excited and thankful to be a part of it.  Included in the magazine are videos about upcoming school events, course showcases, insights from Peter Drucker himself, and much more.

The Video Magazine is published every 6 weeks and is entirely created in-house from the copywriting, design, videography, to the duplication of the CD’s. Click here to see the magazine for yourself!

See how it was like for us when we visited The Drucker School for a video shoot!

With years of award winning video production experience to our credit, we can professionally storyboard your video production to bring your vision to life on the screen. By using our high definition video cameras, we produce top quality productions for interviews, commercials, documentaries, instruction workshops, marketing videos and more.  Our studio offers green screen, full lighting, high definition cameras, teleprompter and professional capture and editing software. We have the ability to put you in a virtual set, or virtually into a web site.  By utilizing mobile video console we monitor the consistency and quality of the production while it is occurring, as well as capturing the images in two places at the same time. Check out some of the videos we produced over the years.

Web Video Vision now offers a web cam solution for recording out of area, low budget or non high-definition interviews. This service is available for those who are looking to get an internet quality, reality style recording with a lower budget. Read more about it here.

Yesterday, March 10^th 2010 Web Video Vision went to Claremont Graduate University to shoot a student interviewing 2 professors on their new course offering in Hong Kong. This four unit course, similar to their Oxford course, will include field trips to Hong Kong, where students will receive a tour, attend a variety of cultural and social events and meet with Chinese business leaders.

We arrived at CGU at 9:30AM and set up 3 high def cannon cameras using our Canon, on location portable studio, 3 point lighting and lapel microphones. We interviewed 2 professors, simultaneously for the Claremont Graduate University video magazine coming out next month. The video shoot lasted until 2:30PM and we even ate on campus. It was a beautiful and fun filled day! Look out for the Drucker School Video to be launching soon with even more videos filmed by Web Video Vision’s video production team.