Why You Should Have a “Subscriber” Youtube Video

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For people who are searching through YouTube and stumble upon your Channel, you want to make it very clear from the start what your channels about… and what better way than a “Subscriber” Video!

The benefits of having a “Subscriber” video is to not only make it obvious that you want people Subscribing to your channel but it will establish what type of content your audience will be expecting if they do decide to Subscribe to you.

For example, we created a video (See Video Below) for one of our Realtor clients. In one of the sections of the video we put “Why Subscribe” and then followed that up with letting people know that they will expect Open Houses, Customer Reviews, Home Tour Videos, etc. We also added “Customer Review” section to help validate the Realtor.

Whether your channels about fashion, automotive or sports, a subscriber video will work for any type of content creator. Having this video be the 1st thing someone see’s will be beneficial. Especially when you’re just starting out your channel and you don’t have an audience yet.

Autobahn Adventures – Red Carpet Movie Premiere 2013

On May 18, Autobahn Adventures held a special invite only event premiering their Autobahn Adventures Movie created by us at Web Video Vision.  There was a great deal of work creating everything that made the Movie Premiere possible.  If you were one of the unlucky ones that was not invited to the premiere the movie can still be viewed below:

Those who were able to go were able to watch the movie with the owners Mark and Tina.  They also received a promotional DVD that they can experience the Autobahn Adventure over again.  It served as a great marketing tool for their business.  It has all the information they need on the disc, packaging and the video itself.  Here are some images of the promotional DVD:

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With great success everyone who went had the time of their life.

More of the pictures can be viewed Here.

Web Video Vision has talented designers that will create a professional Video Production, DVD Authoring, and DVD Packaging you’ll love. You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your design come true. Contact Us Today!

Global Citizenship Logo Design

Pervaiz Lodhie, owner of LEDtronics, has always brought positive to the world and is always committed to aligning his business goals with the impacts on the society and the planet.  His new project, Global Citizenship, needed a new logo to signify what he is here to do.With the help of Web Video Vision and the vision of Mr Lodhie, we were able to design the perfect logo to represent Global Citizenship.

One of Mr. Lodhie’s projects with Global Citizenship is Barefoot Basketball which is a charitable event where he donates Basketball Courts to Pakistan.  Similar to parks, it gives children and families to get together for activities.  Some of the basketball courts are well lit with LEDtronics LED lighting which allows families to have night time activities.  Using this inspiration were able to design two concepts.

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The first design was crisp and clear, but was empty at the center. The second design had the fullness of what was missing in the center but the font lacked the impact.  We experimented and combined the two logos and resulted with this…

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The graphic was too bold and didn’t match the people in the font.  We changed the color of results  to match but couldn’t help to return to the original crisp and clear design.  We ended up coloring the people in the first design and we couldn’t decide between the optimized first design or our latest design so we held a poll on Facebook to ask the users what they think.

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After the poll, it was decided that “A” was the best choice that met with Mr. Lodhie’s vision.  Here is the final.

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Web Video Vision has talented designers that will create a professional logo you’ll love.  You describe your exact logo requirements, the impact you want to make, and a piece of who you are and we will make your Logo come true.  Contact Us Today!

Consistent Branding Marketing Material for LEDtronics

LEDtronics was founded In 1983 by Pervaiz Lodhie and his wife Almas in their home in Torrance, CA. Mr. Lodhie is a third generation engineer who was born in India and raised in Pakistan. He was driven to the US by his entrepreneurial spirit and innovative nature.

To help educate his customers and the world, we helped Mr. Lodhie create a “Did You Know?” Video Series.  The series consisted of 12 Episodes where each episode was release for each month of the year.  There were three steps when approaching this project which were Video Production, DVD Authoring, and DVD Packaging.

Video Production

Each episode contains highly enhanced edited video containing information about everything there is about LEDtronics that our visionary editors created.  They were labeled according to their relevance.  Below is a sample of one of the videos.

As seen from above, when embedded motion graphics, a professional speaker and used music to help enhance the experience.  The results of the videos became informative, concise, approachable and professional.

The complete “Did You Know” Video series can be viewed here.

DVD Authoring

DVD authoring is the process of creating a DVD video capable of playing on a DVD Player.  Web Video Vision professionally produced the DVD containing all the episodes of “Did You Know?” and allowed the user to easily navigate through chapters, skip to the next chapter, and play all episodes one after another.

The challenges when it came to authoring was producing it to be played in all DVD Player devices.  A series a test were completed to verify that the DVD would play on a DVD Player, Computer, and Video Game Consoles.  Another test was compiled for user navigation, to verify that the controls did as they intended.

The branding of the DVD was designed by our professional graphics designer and designed a consistent branding from the videos.  In addition to the episodes, there was an introduction motion graphic video that played before reaching the title menu.  The introduction video contained the same green swooshes from the episodes as did as the other navigational menus.

To receive a sample of the DVD, make sure to contact LEDtronics or visit them at their convention shows.

DVD Packaging

To hold the episodes in a DVD we needed packaging for the DVD Disc and the Jacket. The inspirations for our design came directly from the motion graphics from the episodes.  The front used the same styling as the introductory video and the back used the same design as the DVD chapter menu.

Some of the challenges of designing a DVD packaging is the requirements. Our client wanted to have a large amount if information on the tiny Disc Jacket. The information included their logo, contact information, track list, sponsors, room for mailing label and a visionary attractive design. Using the graphics and fonts from the Video Series we created this for the DVD Jacket:

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The requirements for the DVD itself was not as large as the Jacket. The important things to include on the Disc was the Title, Logo, Contact Information, and using the same branding. Here is the result of the disc:

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Enthusiastic with the results, we sent it to our printer and he came back with this:

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The packaging becomes a great marketing tool.  When LEDtronics are at trade shows or convention shows, not only can they refer them to their website to view the “Did You Know?” Video series, they have something tangible to inform their clients with.  The packaging is also optimized for mailing and a DVD can be sent directly to their clients if they were not able to attend the show.  The consistent branding proved powerful, professional and was well received with Mr. Lodhie.

Web Video Vision has talented designers that will create a professional Video Production, DVD Authoring, and DVD Packaging you’ll love. You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your design come true. Contact Us Today!

Marketing Chrosziel USA

image001Chrosziel USA origins lie in Germany and specializes in camera equipment for the motion-picture and television market.  They are known for their MatteBoxes, Follow-Focus-Controls and their latest product the CustomCage.  They came to Web Video Vision to help them campaign to their offline and online visitors.

As soon as they signed aboard we had very little time to prepare for the National Association of Broadcaster Show (NAB Show) in Las Vegas that was within two weeks.  We were able to meet that challenge and was able to develop advertisements for their show booth, contests for the Custom Cage, and setup their social media to help their business explode.  Chrosziel USA received a Black Diamond Award for Best of show at NAB Show 2013!

Below are some of pictures of our results and experiences.

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Online Banner Advertisement

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NAB Show 2013 Business Card

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Online Custom Cage Contest Form

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NAB Show 2013 Poster

Here are their social media outlets

Chrosziel USA Twitter
Chrosziel USA Facebook
Chrosziel USA Youtube

Web Video Vision has all the marketing services you need.  You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your vision come true.  Contact Us Today!

7 Things That Customers Want But Do Not Want To Tell You

Did you know that your customers lie to you constantly? It’s not to hurt your feelings, but usually to protect your feelings and avoid confrontation. When you ask how things are, they say, “Good! Good!” Then one day, totally out of the blue, they fire you.

The customer didn’t tell you in so many words there was a problem, but if you had paid attention, you would have seen the warning signs. Here are the 7 things customers want you to do, but will never, ever tell you about.

1. You (and your team’s) looks matter. I know, looks shouldn’t matter, but they do. When a client interacts with you, they want clean, well put together people who are pleasant, positive and professional. If your office doesn’t have a dress code, perhaps it’s time to lay down a few ground rules, but be sure to keep it in line with your company’s culture.

2. Prove to me you want our business. When you go to pitch that big prospect, are your first words to them, “Tell me about your business?” If so, you just offended them because you didn’t make the effort to learn about them. They won’t tell you that. They simply won’t hire you. Go in with all the research under your belt before you start talking. Then tell them what you know about them, and ask them to correct you where you may be wrong (which you won’t be, because you did the research).

3. You’re making things too complex. As you explain what you do (or are doing, or are going to do) for a client, keep it simple and stick to the basics. Remember, they hired you to take on a project or take care of a problem; and many don’t want to know the itty-bitty details. Keep it simple. Don’t confuse your client.

4. I want you there 24/7. Clients and customers like the idea that you’re there for them whenever they need it, in an emergency, even if it’s because of their lack of planning.

5. I want to only deal with you. Clients know that presidents and CEOs have the firepower to get stuff done, and they want to deal only with you. Try to be consistent with your interaction with your clients across the board: They definitely don’t want to feel like you’re passing them off to an underling in favor of a more important client.

6. A token of appreciation would be nice. Thank you gifts can go along way to showing a client you care about them, and that you appreciate their business. It doesn’t have to be over-the-top expensive; a thoughtful gift goes a long way.

7. Impress me! Who hasn’t heard “we don’t have a budget”? The truth is, they do have the money—they just prefer allocating it to something else. Give them a reason to spend their money on you.

At Web Video Vision we are professionals in the social media and content marketing fields. We understand that having an online presence is only half the battle. By producing entertaining and engaging content persistently we can help transform your customers into real sales.  Contact us today to find out how!

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Get Customers to Remember Your Brand with the Five Senses!

When creating a marketing campaign, most entrepreneurs spend a great deal of time figuring out what that campaign will look like—but rarely ask themselves how that campaign will be experienced. When people experience something for the first time, they use all the senses available to them to create a memory. This is why we often associate the holidays with our sense of smell or have a stronger emotional connection to a movie when the soundtrack sets the tone.

The more senses your audience can use to create a memory of your brand, the more your audience will feel engaged. However, since marketing is so strongly based upon visuals, it can seem difficult to find ways to associate your brand with the other senses of the body. Here are a few ideas that can help tailor your marketing strategy to cater to all five senses.

Sight

Sight is such a common consideration in marketing that we even use related terms when discussing marketing strategies—for example, getting “more eyes” on your brand. Marketing to a sense of sight typically includes a strong visual brand identity through branded colors, branded font faces and, of course, a logo. But there are other areas where a strong visual identity is crucial. For example, consider the pictures you have posted on your social networking profiles or even the way you present yourself when meeting with potential customers.

Touch

If your business produces or sells a physical object, the feel of that product will go a long way toward creating a strong sense memory of your brand. Whether it’s your product or your marketing collateral, using high-quality materials is the first step toward a positive association with your brand, since this conveys a sense of durability and luxury.

Marketing materials with custom die cuts will feel different from traditional media, meaning recipients are less likely to dispose of them because they feel unique. Special options like embossing and textured coatings are like magnets for the hands—people can’t help but want to reach out and touch them.

RELATED: 3 Tips for Building a Killer Pitch

Taste

The customer’s sense of taste may seem like unexplored territory for any entrepreneur who isn’t working in the food industry—after all, not every brand can hand out free samples to tantalize the customer’s tastebuds. But you could offer free candy (with your company’s logo printed on the wrapper) in your lobby or take a potential client out to dinner to seal the deal. You can also order branded marketing materials that are associated with taste—for example, offering the customer a cup of coffee in a branded mug.

Smell

Your brand has a smell (whether you want it to or not), and if it’s strong enough, people will remember it. One technique is to create marketing materials and add perfume or scratch-and-sniff elements to your design. However, an easier way of incorporating smell could be as simple as a tax preparer keeping his office smelling like freshly brewed coffee so his clients feel at ease or a real estate agent using potpourri to make a potential property smell more appealing.

RELATED: How to Upsell Without Selling Your Soul

Hearing

The customer’s sense of hearing is obviously affected by radio and video advertising, but these are not the only times when the customer is listening to your brand. For example, consider the tone of voice you use when talking to potential clients. Do you seem friendly or aggressive? Are you too loud or too quiet? Do you enunciate, or are you hard to understand?

Never underestimate the effect of your on-hold music. I made the mistake of doing so, and I actually received complaints about the obnoxious hold music from my customers. Sometimes placing a customer on hold for an extended period of time is unavoidable, but consider how much worse the wait can feel for the customer if he or she is irritated by the music.

The biggest lesson to be learned is that a customer is always using all of his or her senses to experience your brand, even when you’re not aware of it. Not only is it crucial that your brand create positive sense memories with your customers, it’s also important to try and avoid creating any negative associations with your brand. Forget putting yourself in your customer’s shoes—put yourself in their eyes, ears, mouth, nose and hands so you can really get a feel for how your brand is being experienced.

Web Video Vision can help with your Branding, Contact Us Today!

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The 4 Most Important Relationships You Need at Work

 Too many small-business owners make the mistake of thinking they can do it alone when, in fact, it’s critical for them to form sustaining relationships as their businesses grow. The way you interact and relate to others is crucial when it comes to building a trusting, solid foundation for your organization, Alan S. Berson and Richard G. Stieglitz say in their book Leadership Conversations.

“[Business owners] think, ‘I don’t have time for relationships. I need to make quick decisions and get things in order,’” Berson tells us, adding that’s actually one of the biggest mistakes business owners can make. “Relationships are the foundation of everything you are trying to achieve.”

As your business grows and responsibilities increase, your relationships with customers, suppliers, competitors, industry leaders, financiers and professional advisers should also grow. In their book, the authors point out four different types of professional relationships that are crucial for success: Targeted, Tentative, Transactional and Trusted relationships.

“You need to think of these relationships as a way to keep things going,” Berson says. “If you wait until you need them, it’ll be too late.”

Here are the four relationships you must have as a business owner:

1. Targeted Relationships

These are the people you don’t know but who are in the same industry as you—either as peers or competitors. It’s worthwhile targeting and connecting with them, because “you will benefit from what they offer and they will benefit from knowing you.”

Targeted relationships don’t feel real because you don’t actually know these people personally; maybe you connect with them on LinkedIn or quickly exchanged business cards at an event. You can’t depend on these people yet, but if you work on these relationships, these people can be crucial to you in the future. If you target the right people, you’ll know exactly who to turn to if the industry or market ever changes.

2. Tentative Relationships

Before you can ask someone to do something for you, you have to form some kind of relationship with him or her. If you’ve spoken briefly to someone at a conference or a networking event, that relationship is a tentative one. You might not truly know these people yet, but you know them enough to email them for a small favor or to ask them if they would be interested in getting involved in your new project.

How to Blow Away Investors 

Tentative relationships are different from your targeted ones because you actually speak or meet up with these people at least semi-regularly for coffee or lunch. You see your relationship with them growing, and you put effort into getting to know one another better. These people can benefit your company: For example, if you need to know where to get certain supplies, these people can help connect you with the right people. If they are experts in their industries, they can advise you on different business decisions.

3. Transactional Relationships

These types of relationships are less personal and typically used by managers to accomplish specific business objectives. “They are defined by what each party can do for the other to reach near-term objectives, seldom extended into career or personal areas,” Berson and Stieglitz write. For example, relationships with customers, peers or suppliers are often transactional relationships.

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“Transactional relationship partners trust and respect each other because they frequently work together and consistently treat each other fairly,” the authors explain. “These relationships develop with go-to people whom you can count on to get the job done. Likewise, they trust that you will meet your end of the bargain.”

4. Trusted Relationships

These are the most personal, valuable and often the “longest-lasting” relationships out of all of these. The conversations that you have with these people are usually related to long-term plans.

These people are your mentors and close peers at work. This kind of relationship also needs to exist between senior executives and partners in different organizations. Business deals need to be crafted through trusted relationships. To create a trusted relationship, you need to have had many interactions with one another that have gone well. At the beginning of these trusted relationships, you should offer your service, product or expertise without expecting anything in return. Once this happens, a trust is formed between you and the other person. If you decide to do business with one another, those interactions can eventually lead to a trusted relationship if you treat each other well and don’t “abuse the relationship for a one-sided gain.”

Trusted relationships take the most work and longest to form, but they are worth it because they “frequently create huge opportunities and have enormous long-term impacts” on organizations, the authors write.

You don’t need to have deep relationships with everyone you meet. It’s best to choose a few people to enter into trusted relationships with and have a bigger group of people for targeted, tentative and transactional relationships.

To find out how Web Video Vision can be one of your trusted relationships for your business, contact us today.

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Re Purposing Business Content for Marketing

Chances are pretty good that you already have a library of content for your business already created, the challenge is finding an appealing way to present it! For example, you may have a great PowerPoint presentation built for your company, but does anyone really want to download and watch a slideshow? Probably not. So why not create a video with the same content, which viewers are far more likely to click on!

By thinking outside the box most any content you have produced is able to be re purposed into a different outlet, allowing you to extend the life of your content and avoid presenting the same information over and over! Here are a few examples of re purposing that may work for your business:

1. Transforming a library of articles into a handy E-book.

2. Turning PowerPoint slideshows into exciting videos.

3. Re formatting articles and recording a podcast.

4. Create social media posts based on articles you already have written.

5. Re purposing an article or blog post into a landing page.

6. Taking useful information or articles and presenting a webinar.

It is easy to see how many different ways you could re purpose your content! Web Video Vision is an expert with presenting your content in an engaging way to your audience. Contact us today to learn more about this process and how we can assist with your marketing effort!

Search Engine Optimization Works

We hear it all of the time, the website should be enough.  When your competitors are optimizing their sites for search engines, you need to.  Or you risk losing valuable traffic.

Our client, Diane Merassa, had us build her a website in 2009.  This site was built on a content management system that allowed her team to maintain the site.  For two years it worked well for her, but because of changes in the market, she needed to re-position it.

Diane came to us wanting to rank for short sale homes in Irvine.  This market is extremely competitive.  We did a complete back-end redesign of the website.  Nearly no difference is visible to the end user, but the code has been completely redone.  We did a complete Search engine optimization (SEO), along with a social media marketing campaign. Combining all of these together, Diane is seeing amazing results.

Diane now ranks for 40+ keywords on page 1 or 2 on Google.  She is on page 2 for “Irvine short sale”, and each month it is rising.  Within the first 2 months, she has already closed two additional deals that she can directly attribute to the updated website.

We’re glad to have Diane as a client, and look forward to seeing her continued success with her updated website!