Consistent Branding Marketing Material for LEDtronics

LEDtronics was founded In 1983 by Pervaiz Lodhie and his wife Almas in their home in Torrance, CA. Mr. Lodhie is a third generation engineer who was born in India and raised in Pakistan. He was driven to the US by his entrepreneurial spirit and innovative nature.

To help educate his customers and the world, we helped Mr. Lodhie create a “Did You Know?” Video Series.  The series consisted of 12 Episodes where each episode was release for each month of the year.  There were three steps when approaching this project which were Video Production, DVD Authoring, and DVD Packaging.

Video Production

Each episode contains highly enhanced edited video containing information about everything there is about LEDtronics that our visionary editors created.  They were labeled according to their relevance.  Below is a sample of one of the videos.

As seen from above, when embedded motion graphics, a professional speaker and used music to help enhance the experience.  The results of the videos became informative, concise, approachable and professional.

The complete “Did You Know” Video series can be viewed here.

DVD Authoring

DVD authoring is the process of creating a DVD video capable of playing on a DVD Player.  Web Video Vision professionally produced the DVD containing all the episodes of “Did You Know?” and allowed the user to easily navigate through chapters, skip to the next chapter, and play all episodes one after another.

The challenges when it came to authoring was producing it to be played in all DVD Player devices.  A series a test were completed to verify that the DVD would play on a DVD Player, Computer, and Video Game Consoles.  Another test was compiled for user navigation, to verify that the controls did as they intended.

The branding of the DVD was designed by our professional graphics designer and designed a consistent branding from the videos.  In addition to the episodes, there was an introduction motion graphic video that played before reaching the title menu.  The introduction video contained the same green swooshes from the episodes as did as the other navigational menus.

To receive a sample of the DVD, make sure to contact LEDtronics or visit them at their convention shows.

DVD Packaging

To hold the episodes in a DVD we needed packaging for the DVD Disc and the Jacket. The inspirations for our design came directly from the motion graphics from the episodes.  The front used the same styling as the introductory video and the back used the same design as the DVD chapter menu.

Some of the challenges of designing a DVD packaging is the requirements. Our client wanted to have a large amount if information on the tiny Disc Jacket. The information included their logo, contact information, track list, sponsors, room for mailing label and a visionary attractive design. Using the graphics and fonts from the Video Series we created this for the DVD Jacket:

ledtronicsDVDJacket_final_ver_proof

The requirements for the DVD itself was not as large as the Jacket. The important things to include on the Disc was the Title, Logo, Contact Information, and using the same branding. Here is the result of the disc:

ledtronicsDVDDisc_final_ver_proof

Enthusiastic with the results, we sent it to our printer and he came back with this:

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The packaging becomes a great marketing tool.  When LEDtronics are at trade shows or convention shows, not only can they refer them to their website to view the “Did You Know?” Video series, they have something tangible to inform their clients with.  The packaging is also optimized for mailing and a DVD can be sent directly to their clients if they were not able to attend the show.  The consistent branding proved powerful, professional and was well received with Mr. Lodhie.

Web Video Vision has talented designers that will create a professional Video Production, DVD Authoring, and DVD Packaging you’ll love. You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your design come true. Contact Us Today!

Marketing Chrosziel USA

image001Chrosziel USA origins lie in Germany and specializes in camera equipment for the motion-picture and television market.  They are known for their MatteBoxes, Follow-Focus-Controls and their latest product the CustomCage.  They came to Web Video Vision to help them campaign to their offline and online visitors.

As soon as they signed aboard we had very little time to prepare for the National Association of Broadcaster Show (NAB Show) in Las Vegas that was within two weeks.  We were able to meet that challenge and was able to develop advertisements for their show booth, contests for the Custom Cage, and setup their social media to help their business explode.  Chrosziel USA received a Black Diamond Award for Best of show at NAB Show 2013!

Below are some of pictures of our results and experiences.

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Online Banner Advertisement

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NAB Show 2013 Business Card

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Online Custom Cage Contest Form

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NAB Show 2013 Poster

Here are their social media outlets

Chrosziel USA Twitter
Chrosziel USA Facebook
Chrosziel USA Youtube

Web Video Vision has all the marketing services you need.  You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your vision come true.  Contact Us Today!

The 4 Most Important Relationships You Need at Work

 Too many small-business owners make the mistake of thinking they can do it alone when, in fact, it’s critical for them to form sustaining relationships as their businesses grow. The way you interact and relate to others is crucial when it comes to building a trusting, solid foundation for your organization, Alan S. Berson and Richard G. Stieglitz say in their book Leadership Conversations.

“[Business owners] think, ‘I don’t have time for relationships. I need to make quick decisions and get things in order,’” Berson tells us, adding that’s actually one of the biggest mistakes business owners can make. “Relationships are the foundation of everything you are trying to achieve.”

As your business grows and responsibilities increase, your relationships with customers, suppliers, competitors, industry leaders, financiers and professional advisers should also grow. In their book, the authors point out four different types of professional relationships that are crucial for success: Targeted, Tentative, Transactional and Trusted relationships.

“You need to think of these relationships as a way to keep things going,” Berson says. “If you wait until you need them, it’ll be too late.”

Here are the four relationships you must have as a business owner:

1. Targeted Relationships

These are the people you don’t know but who are in the same industry as you—either as peers or competitors. It’s worthwhile targeting and connecting with them, because “you will benefit from what they offer and they will benefit from knowing you.”

Targeted relationships don’t feel real because you don’t actually know these people personally; maybe you connect with them on LinkedIn or quickly exchanged business cards at an event. You can’t depend on these people yet, but if you work on these relationships, these people can be crucial to you in the future. If you target the right people, you’ll know exactly who to turn to if the industry or market ever changes.

2. Tentative Relationships

Before you can ask someone to do something for you, you have to form some kind of relationship with him or her. If you’ve spoken briefly to someone at a conference or a networking event, that relationship is a tentative one. You might not truly know these people yet, but you know them enough to email them for a small favor or to ask them if they would be interested in getting involved in your new project.

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Tentative relationships are different from your targeted ones because you actually speak or meet up with these people at least semi-regularly for coffee or lunch. You see your relationship with them growing, and you put effort into getting to know one another better. These people can benefit your company: For example, if you need to know where to get certain supplies, these people can help connect you with the right people. If they are experts in their industries, they can advise you on different business decisions.

3. Transactional Relationships

These types of relationships are less personal and typically used by managers to accomplish specific business objectives. “They are defined by what each party can do for the other to reach near-term objectives, seldom extended into career or personal areas,” Berson and Stieglitz write. For example, relationships with customers, peers or suppliers are often transactional relationships.

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“Transactional relationship partners trust and respect each other because they frequently work together and consistently treat each other fairly,” the authors explain. “These relationships develop with go-to people whom you can count on to get the job done. Likewise, they trust that you will meet your end of the bargain.”

4. Trusted Relationships

These are the most personal, valuable and often the “longest-lasting” relationships out of all of these. The conversations that you have with these people are usually related to long-term plans.

These people are your mentors and close peers at work. This kind of relationship also needs to exist between senior executives and partners in different organizations. Business deals need to be crafted through trusted relationships. To create a trusted relationship, you need to have had many interactions with one another that have gone well. At the beginning of these trusted relationships, you should offer your service, product or expertise without expecting anything in return. Once this happens, a trust is formed between you and the other person. If you decide to do business with one another, those interactions can eventually lead to a trusted relationship if you treat each other well and don’t “abuse the relationship for a one-sided gain.”

Trusted relationships take the most work and longest to form, but they are worth it because they “frequently create huge opportunities and have enormous long-term impacts” on organizations, the authors write.

You don’t need to have deep relationships with everyone you meet. It’s best to choose a few people to enter into trusted relationships with and have a bigger group of people for targeted, tentative and transactional relationships.

To find out how Web Video Vision can be one of your trusted relationships for your business, contact us today.

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Amsterdam Day 1!

beforeandafterWeb Video Vision is in Amsterdam! After a 10 hour flight, we arrived yesterday and unpacked 5 cases of equipment to transform the hotel room into a studio.

We lit the room up with lights we brought and used props from the room to set decorate it. We had each of the cameras streaming a video feed to our client who was in Texas to see each angle and approve it. This saved the client Travel expenses and a 3 day trip to Amsterdam. With our Streaming Video View, they can “Virtually” be in Amsterdam and approve the shoot.

The first photo is the before shot. The next two photos are after we added all the equipment and props. Check back tomorrow to see images from the shoot.

WebVideo Vision Going Green!

So there is a lot of hype about going green.

In general, We conserve well at home, but it seems as soon as we arrive in the office, we turn into triplicate-printing, paper-cup-squashing, run-our-computers-all-night workers!  In the US alone, computers in offices burn $1 billion worth of electricity annually.

At WebVideo Vision we’ve made same changes over the past years: automatic shutoffs for lighting (which scarfs up 44% of the electricity used in office buildings) and setting computers to power down automatically after hours, cutting the machine’s energy use by up to 70%.

When commuting to an offsite location, we drive a hybrid car.

But the greatest savings that WebVideo Vision has done is to change the way we meet with our clients.  Now, driving out of the office to discuss a project, or to seek approvals is a rarity.  Don’t get me wrong, there is definately a time and a place when you need to meet face to face, but now we are having meetings using the web and teleconferencing.  Some of the advantages of this are:

  • We can meet anytime anywhere. We’ve been known to have 2 employees in different countries, meeting with a client in a different country!
  • All you need is a phone line, and a computer with an internet connection to have a highly informative and interactive meeting.
  • Everyone is involved. We are not limited to the size of a conference room, or the weather.  Whoever needs to know, can be in the meeting.
  • Approvals and revisions are lightning fast. We can share our computer’s display with all attendees, and can get approvals and do revisions on the spot.
  • Everyone wins!

Let us know if you want to know about how to have a meeting online.  Give us a call (714) 560 – 0017, or email me  Phil@WebVideoVision.com

We would love to hear from you!