National Law Firm, CDA Commercial

CDA Logo copy

We helped Civil Demand Associates (CDA), a National Law Firm produce and edit a commercial that will be played at their booth showcasing their In-House Call Center and a walk thru of their all new custom client portal, Cronus. The video consisted of motion graphics and text, along with audio editing and syncing. Using our green screen studio, we were able to film 3 CDA employees to animate in and out of the scenes.

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CDA manages shoplifting and dishonest employee recovery programs. They work closely with attorneys and technology partners across the nation to ensure an effective collection effort at all levels. Over 25 years in business and $250mm in assets, CDA has become the premiere industry standard and home to over 150 clients, from individual stores to Fortune 500 chains.

Creating a Effective Social Media Calendar

If you’re serious about using social media for marketing, branding or anything to do with promoting your business, you should use a social media editorial calendar. But how do you decide when to publish, what to publish and how often to publish to get the best ROI? If you understand when to engage with your audience and how to combine traditional marketing with social media, you’re two steps ahead of most businesses. But these four tips by Anton Koekemoer of memeburn, including aligning your objectives and knowing when to engage your audience, will boost your efforts even more.

One of the fastest ways to build a successful business is to systemize it. That means taking the things you do on a regular basis and creating a system that allows you to do that thing, or things, efficiently and easily. It may be a pain at first to sit down and create an editorial calendar so you know what to blog about, and when to post and how to use your social media to drive traffic to your website, but it’s so worth it. You’re better off spending a couple hours or even a few days setting up an editorial calendar than racing around like a chicken with its head cut off at the last minute. Don’t be scrambling for content that has no relevance and that’s not driving your brand or engaging your customers just to throw something up on your site. Plan it.

Don’t have time to engage in Social Media?  Let Web Video Vision Help!  Web Video Vision has talented marketers that will create a engaging Social Media to boost your business. You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your Vision come true. Contact Us Today!

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Twelve Ways to Capture an Audience in 30 Seconds!

“When you advertise fire-extinguishers, open with the fire,” says advertising executive David Ogilvy. You have only 30 seconds in a TV commercial to grab attention. The same applies to a presentation. The first 30 seconds of your talk is crucial. This is the time your listeners form an impression of you, and of what’s to follow.

Like a fine thoroughbred, you need to hit the ground running by starting strong. Instead, many presenters are more like old, tired workhorses—they start weak by wasting those first precious seconds with platitudes and pleasantries. Brain research shows that we don’t pay attention to boring things. Surprise your listeners with a hook that immediately grabs their attention.

The key is to make sure that the hook is brief, well-rehearsed and pertinent to your topic. What follows is 12 hooks that will grab your audience’s attention—and keep it.

1. Use a contrarian approach. Make a statement of a universally accepted concept, then go against conventional wisdom by contradicting the statement. For example, a market trader starts by contradicting the commonly held advice of buying low and selling high. He says: “It’s wrong. Why? Because buying low typically entails a stock that’s going in the opposite direction—down—from the most desired direction—up.” This is a provocative opening that engages the audience right away.

2. Ask a series of rhetorical questions. A common way to engage the audience at the start is to ask a rhetorical question. Better still, start with a series of rhetorical questions. A good example of this tactic is Simon Sinek’s TED presentation. He starts with: “How do you explain when things don’t go as we assumed? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative? … Why is it that they seem to have something different? Why is it that Martin Luther King led the civil rights movement?” A series of rhetorical questions stimulate the audience’s mind as they ponder the answers.

3. Deliver a compelling sound bite. Use a catchy phrase or sound bite that has pungency and watch how the audience perks up. Innovation expert Jeremy Gutshe opens his talk with: “Culture eats strategy for breakfast. This is a sign that is on Ford’s strategy War Room. And the lesson from it is not how good your PowerPoint slide deck is, what it really boils down to at the end of the day is how ready and willing your organization is to embrace change, try new things and focus in when you find an opportunity.” To be effective, the sound bite needs to be brief, interesting and compelling.

4. Make a startling assertion. A surefire way to gain people’s attention is by starting with a startling or amazing fact. Take the time to research startling statistics that illustrate the seriousness of what you’re going to talk about. For example, a presentation about conservancy can start with: “Every second, a slice of rainforest the size of a football field is mowed down. That’s over 31 million football fields of rainforest each year.”

5. Provide a reference to a historical event. There are times when the day that you present may have some significance in history that can be tied to the subject of your presentation, as an opening gambit. You can easily look up what happened on any day in Today In Sport or a more general site such as This Day In History. You never know what pertinence it might have that will add some pizzazz to your presentation. It’s worth a look.

6. Use the word imagineThe word imagine invites the audience to create a mental image of something. Ever since John Lennon’s famous song, it has become a powerful word with emotional appeal. A particularly skillful use of the word occurs in Jane Chen’s TED talk. She speaks about a low-cost incubator that can save many lives in underdeveloped countries. Chen opens by saying: “Please close your eyes and open your hands. Now imagine what you could place in your hands, an apple, maybe your wallet. Now open your eyes. What about a life?” As she says this, she displays a slide with an Anne Geddes‘ image of a tiny baby held in an adult’s hands. There is power in asking the audience to conjure up their imagination, to play along. This tactic can easily be adapted to any topic where you want the audience to imagine a positive outcome, or a vision of a better tomorrow. It can be used, as well, to ask them to imagine being in someone else’s shoes.

7. Add a little show business. According to research, 100 percent of Americans quote movies, primarily comedies, in conversation. One of the primary reasons is to entertain. Movies occupy a central place in most people’s lives and a well-placed, pertinent movie quote at the start of a presentation can perk up your audience. Here are a couple of examples: “There’s not a lot of money in revenge” (from The Princess Bride) and “The first rule of leadership: everything is your fault” (from A Bug’s Life.) And here are a couple of sites for movie quotations to start you off: Best Business Quotes From The Silver Screen and The Best Business Wisdom Hidden In Classic Movie Quotes.

8. Arouse curiosity. You can start with a statement that is designed to arouse curiosity and make the audience look up and listen to you attentively. Bestselling author Dan Pink does this masterfully in one of his talks. He says: “I need to make a confession, at the outset. A little over 20 years ago, I did something that I regret. Something that I am not particularly proud of, something that in many ways I wished no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school.” Curiosity here leads to some self-deprecating humor, which makes it even more effective.

9. Use quotations differently. Many speakers start with an apt quotation, but you can differentiate yourself by stating the quotation and then adding a twist to it. For example, “We’ve all heard that a journey of a thousand miles starts with a single step. But we need to remember that a journey to nowhere also starts with a single step.” You can also use a quotation from your own life. For example, in a presentation on price versus quality, I have often used a quote from my grandfather, who used to say: “I am not rich enough to buy cheap.” There are innumerable sources for online quotations, but you might also consider The Yale Book of Quotations, an app that brings together over 13,000 quotes you can adapt to your purpose.

10. Quote a foreign proverb. There is a wealth of fresh material to be culled from foreign proverbs. Chances are your listeners have never heard them so they have novelty appeal. Here are some examples: “Our last garment is made without pockets” (Italy); “You’ll never plow a field by turning it over in your mind” (Ireland); “The nail that sticks up will be hammered down” (Japan), and “Paper can’t wrap up a fire” (China). Here is a site for foreign proverbs.

11. Take them through a “what if” scenario. A compelling way to start your presentation is with a “what if” scenario. For example, asking “What if you were debt-free?” at the start of a money management presentation might grab your listeners’ attention as it asks them to look forward to a positive future. It can intensify their desire for your product or service. Using a “what if” scenario as an opening gambit is easily adaptable to almost any presentation.

12. Tell them a story. Stories are one of the most powerful ways to start a presentation. Nothing will compel listeners to lean in more than a well-told story.Science tells us that our brains are hardwired for storytelling. But the story needs to be brief, with just the right amount of detail to bring it to life. It must be authentic and must have a “message,” or lesson, to support your viewpoint. Above all, it must be kind. As Benjamin Disraeli said: “Never tell an unkind story.”

Web Video Vision has talented minds that will help you create your perfect marketing plan.  You describe your exact logo requirements, the impact you want to make, and a piece of who you are and we will make your marketing plan come true.  Contact Us Today!

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Get into the Social Media Game!

Many small-business owners have embraced social media platforms as one of their main forms of networking, quickly replacing their traditional offline networking models. Studies show small businesses are dedicating time and resources to social platforms—nearly seven in 10 will spend more than half their networking time on these sites in the year ahead. Still, a majority of small businesses are still in the experimental phase. These businesses need to better understand how to use these tools to drive business and connect with new customers to remain competitive.

Here are three tips for finally mastering social media.

1. Go where your customers are. That means expanding your presence across platforms. Start by ensuring the right information is listed about your company. Services such as Google Places and Yelp may list information about your business, whether you’ve created a profile or not—it’s up to you, as the small-business owner, to ensure your company’s logo, messages and links are up-to-date and reflective of your brand. Claim all the profiles that mention your business, and be consistent across networks.

2. Engagement is key. Social media platforms deliver on the promise of true one-to-one marketing, but only if you use it that way. Listen to your community—customers disclose a lot of information about themselves and their needs on social media sites, so small businesses have the opportunity to collect valuable insights that can improve services, maximize marketing strategies and ultimately help you sell more. Interaction is crucial for continuing engagement with your customers. Take the time to reply to questions, jump in on conversations and solicit feedback on sites where your customers are.

3. Choose carefully and follow through. Remember that to realize the ROI of social media, you must pick the right platform (or two) that’s most effective for your company, and put in the time. Consistency is critical—it is not a weekly or even daily project. It’s an ongoing, realtime conversation.

Don’t have time to engage in Social Media?  Let Web Video Vision Help!  Web Video Vision has talented marketers that will create a engaging Social Media to boost your business. You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your Vision come true. Contact Us Today!

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7 Things That Customers Want But Do Not Want To Tell You

Did you know that your customers lie to you constantly? It’s not to hurt your feelings, but usually to protect your feelings and avoid confrontation. When you ask how things are, they say, “Good! Good!” Then one day, totally out of the blue, they fire you.

The customer didn’t tell you in so many words there was a problem, but if you had paid attention, you would have seen the warning signs. Here are the 7 things customers want you to do, but will never, ever tell you about.

1. You (and your team’s) looks matter. I know, looks shouldn’t matter, but they do. When a client interacts with you, they want clean, well put together people who are pleasant, positive and professional. If your office doesn’t have a dress code, perhaps it’s time to lay down a few ground rules, but be sure to keep it in line with your company’s culture.

2. Prove to me you want our business. When you go to pitch that big prospect, are your first words to them, “Tell me about your business?” If so, you just offended them because you didn’t make the effort to learn about them. They won’t tell you that. They simply won’t hire you. Go in with all the research under your belt before you start talking. Then tell them what you know about them, and ask them to correct you where you may be wrong (which you won’t be, because you did the research).

3. You’re making things too complex. As you explain what you do (or are doing, or are going to do) for a client, keep it simple and stick to the basics. Remember, they hired you to take on a project or take care of a problem; and many don’t want to know the itty-bitty details. Keep it simple. Don’t confuse your client.

4. I want you there 24/7. Clients and customers like the idea that you’re there for them whenever they need it, in an emergency, even if it’s because of their lack of planning.

5. I want to only deal with you. Clients know that presidents and CEOs have the firepower to get stuff done, and they want to deal only with you. Try to be consistent with your interaction with your clients across the board: They definitely don’t want to feel like you’re passing them off to an underling in favor of a more important client.

6. A token of appreciation would be nice. Thank you gifts can go along way to showing a client you care about them, and that you appreciate their business. It doesn’t have to be over-the-top expensive; a thoughtful gift goes a long way.

7. Impress me! Who hasn’t heard “we don’t have a budget”? The truth is, they do have the money—they just prefer allocating it to something else. Give them a reason to spend their money on you.

At Web Video Vision we are professionals in the social media and content marketing fields. We understand that having an online presence is only half the battle. By producing entertaining and engaging content persistently we can help transform your customers into real sales.  Contact us today to find out how!

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Our Client Schneider Optics has won an Emmy for Optic Technology!

SPIE Corporate Member Schneider Optics was awarded the 2012 Technical/Engineering Achievement Award by the National Academy of Television Arts and Sciences (NATAS) during the International Consumer Electronics show in Las Vegas, Nevada, in January.

Schneider was among those honored innovations that have materially affected the way the audience views television and set the standard for technological excellence, the NATAS announcement said.

SPIE Senior Member and Vice President of Schneider Stuart Singer (at right) is one of three engineers who developed the award-winning technology, an Infrared plus Neutral Density (IRND) filter for digital motion picture cameras. The optical filter limits the light striking the camera’s imaging device to the visible spectrum, eliminating unwanted false colors that result from near-infrared light leakage.

Schneider, the US subsidiary of Joseph Schneider Optische Werke GmbH, has exhibited at several SPIE events including SPIE Photonics West meeting in February and the upcoming SPIE Defense, Security, and Sensing in April.

As Technical Director, Singer oversaw all phases of lens development for applications including industrial and consumer optics, film and digital projection, and filters for motion picture and television industries.

emmyJulian White holds the Emmy with Ron Ayers as we are proud to be working with Schneider Optics.  If you happen to be in the Las Vegas area, you can catch them at the NAB Show 2013 at Booth C9305 between April 8 – 11. Contact Us Today on how we can help you achieve greatness!

Read the NATAS release for more information.

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Get Customers to Remember Your Brand with the Five Senses!

When creating a marketing campaign, most entrepreneurs spend a great deal of time figuring out what that campaign will look like—but rarely ask themselves how that campaign will be experienced. When people experience something for the first time, they use all the senses available to them to create a memory. This is why we often associate the holidays with our sense of smell or have a stronger emotional connection to a movie when the soundtrack sets the tone.

The more senses your audience can use to create a memory of your brand, the more your audience will feel engaged. However, since marketing is so strongly based upon visuals, it can seem difficult to find ways to associate your brand with the other senses of the body. Here are a few ideas that can help tailor your marketing strategy to cater to all five senses.

Sight

Sight is such a common consideration in marketing that we even use related terms when discussing marketing strategies—for example, getting “more eyes” on your brand. Marketing to a sense of sight typically includes a strong visual brand identity through branded colors, branded font faces and, of course, a logo. But there are other areas where a strong visual identity is crucial. For example, consider the pictures you have posted on your social networking profiles or even the way you present yourself when meeting with potential customers.

Touch

If your business produces or sells a physical object, the feel of that product will go a long way toward creating a strong sense memory of your brand. Whether it’s your product or your marketing collateral, using high-quality materials is the first step toward a positive association with your brand, since this conveys a sense of durability and luxury.

Marketing materials with custom die cuts will feel different from traditional media, meaning recipients are less likely to dispose of them because they feel unique. Special options like embossing and textured coatings are like magnets for the hands—people can’t help but want to reach out and touch them.

RELATED: 3 Tips for Building a Killer Pitch

Taste

The customer’s sense of taste may seem like unexplored territory for any entrepreneur who isn’t working in the food industry—after all, not every brand can hand out free samples to tantalize the customer’s tastebuds. But you could offer free candy (with your company’s logo printed on the wrapper) in your lobby or take a potential client out to dinner to seal the deal. You can also order branded marketing materials that are associated with taste—for example, offering the customer a cup of coffee in a branded mug.

Smell

Your brand has a smell (whether you want it to or not), and if it’s strong enough, people will remember it. One technique is to create marketing materials and add perfume or scratch-and-sniff elements to your design. However, an easier way of incorporating smell could be as simple as a tax preparer keeping his office smelling like freshly brewed coffee so his clients feel at ease or a real estate agent using potpourri to make a potential property smell more appealing.

RELATED: How to Upsell Without Selling Your Soul

Hearing

The customer’s sense of hearing is obviously affected by radio and video advertising, but these are not the only times when the customer is listening to your brand. For example, consider the tone of voice you use when talking to potential clients. Do you seem friendly or aggressive? Are you too loud or too quiet? Do you enunciate, or are you hard to understand?

Never underestimate the effect of your on-hold music. I made the mistake of doing so, and I actually received complaints about the obnoxious hold music from my customers. Sometimes placing a customer on hold for an extended period of time is unavoidable, but consider how much worse the wait can feel for the customer if he or she is irritated by the music.

The biggest lesson to be learned is that a customer is always using all of his or her senses to experience your brand, even when you’re not aware of it. Not only is it crucial that your brand create positive sense memories with your customers, it’s also important to try and avoid creating any negative associations with your brand. Forget putting yourself in your customer’s shoes—put yourself in their eyes, ears, mouth, nose and hands so you can really get a feel for how your brand is being experienced.

Web Video Vision can help with your Branding, Contact Us Today!

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Content Needs SEO Like How Plants Need Water

Bharati Ahuja, SEO trainer, speaker, writer and founder of WebPro Technologies India, hates to break this to you. Just as standing in a garage doesn’t make you a car, creating great content doesn’t mean it will attract readers. Great content has to be optimized for search to wow the most important viewers: the web crawlers. Crawlers are the programs, search engines and bots that see your words as so many binary bits and use that information to deliver your content to your target audience. There are at least nine things you need to be doing to create the digital honey that attracts the crawlers and, in the end, your readers. To start, you need to have great writers and amazing SEO professionals, as well.

This is great news for content writers and those companies that specialize in SEO (and I don’t just mean knowing how to use keywords). As Ahuja says, “Your SEO may or may not create content for you and, at the same time, your content creator or writer may or may not optimize your site.”

The partnership between writers and SEO experts is especially important as search engines become more advanced. Take, for example, Google’s Knowledge Graph. Google’s Knowledge Graph attempts to keep users on Google longer by delivering relevant content without all the laborious link clicking. Your content has to be concisely prepared so that Knowledge Graph can present it to readers. If this all sounds like a second language, don’t worry. There’s an SEO expert who understands it perfectly. Just ask Web Video Vision, Contact Us Today!

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The 4 Most Important Relationships You Need at Work

 Too many small-business owners make the mistake of thinking they can do it alone when, in fact, it’s critical for them to form sustaining relationships as their businesses grow. The way you interact and relate to others is crucial when it comes to building a trusting, solid foundation for your organization, Alan S. Berson and Richard G. Stieglitz say in their book Leadership Conversations.

“[Business owners] think, ‘I don’t have time for relationships. I need to make quick decisions and get things in order,’” Berson tells us, adding that’s actually one of the biggest mistakes business owners can make. “Relationships are the foundation of everything you are trying to achieve.”

As your business grows and responsibilities increase, your relationships with customers, suppliers, competitors, industry leaders, financiers and professional advisers should also grow. In their book, the authors point out four different types of professional relationships that are crucial for success: Targeted, Tentative, Transactional and Trusted relationships.

“You need to think of these relationships as a way to keep things going,” Berson says. “If you wait until you need them, it’ll be too late.”

Here are the four relationships you must have as a business owner:

1. Targeted Relationships

These are the people you don’t know but who are in the same industry as you—either as peers or competitors. It’s worthwhile targeting and connecting with them, because “you will benefit from what they offer and they will benefit from knowing you.”

Targeted relationships don’t feel real because you don’t actually know these people personally; maybe you connect with them on LinkedIn or quickly exchanged business cards at an event. You can’t depend on these people yet, but if you work on these relationships, these people can be crucial to you in the future. If you target the right people, you’ll know exactly who to turn to if the industry or market ever changes.

2. Tentative Relationships

Before you can ask someone to do something for you, you have to form some kind of relationship with him or her. If you’ve spoken briefly to someone at a conference or a networking event, that relationship is a tentative one. You might not truly know these people yet, but you know them enough to email them for a small favor or to ask them if they would be interested in getting involved in your new project.

How to Blow Away Investors 

Tentative relationships are different from your targeted ones because you actually speak or meet up with these people at least semi-regularly for coffee or lunch. You see your relationship with them growing, and you put effort into getting to know one another better. These people can benefit your company: For example, if you need to know where to get certain supplies, these people can help connect you with the right people. If they are experts in their industries, they can advise you on different business decisions.

3. Transactional Relationships

These types of relationships are less personal and typically used by managers to accomplish specific business objectives. “They are defined by what each party can do for the other to reach near-term objectives, seldom extended into career or personal areas,” Berson and Stieglitz write. For example, relationships with customers, peers or suppliers are often transactional relationships.

How to Hire Leaders

“Transactional relationship partners trust and respect each other because they frequently work together and consistently treat each other fairly,” the authors explain. “These relationships develop with go-to people whom you can count on to get the job done. Likewise, they trust that you will meet your end of the bargain.”

4. Trusted Relationships

These are the most personal, valuable and often the “longest-lasting” relationships out of all of these. The conversations that you have with these people are usually related to long-term plans.

These people are your mentors and close peers at work. This kind of relationship also needs to exist between senior executives and partners in different organizations. Business deals need to be crafted through trusted relationships. To create a trusted relationship, you need to have had many interactions with one another that have gone well. At the beginning of these trusted relationships, you should offer your service, product or expertise without expecting anything in return. Once this happens, a trust is formed between you and the other person. If you decide to do business with one another, those interactions can eventually lead to a trusted relationship if you treat each other well and don’t “abuse the relationship for a one-sided gain.”

Trusted relationships take the most work and longest to form, but they are worth it because they “frequently create huge opportunities and have enormous long-term impacts” on organizations, the authors write.

You don’t need to have deep relationships with everyone you meet. It’s best to choose a few people to enter into trusted relationships with and have a bigger group of people for targeted, tentative and transactional relationships.

To find out how Web Video Vision can be one of your trusted relationships for your business, contact us today.

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Who uses Twitter the most?

Which Twitter users are the most likely to be active, engaged users, receptive to interacting with brands? Mobile users, that’s who. AtMediaPost’s recent Social Insider Summit, Twitter head of global product marketing Guy Yalif said 120 million of the 200 million people who check Twitter a minimum of once a month do so at least once on a mobile device. In fact, many of them interact with Twitter mostly on mobile devices, said Yalif, dubbing mobile users the “future” of Twitter.

For your business, that means it’s crucial to keep mobile users in mind when crafting your Tweets. That could mean tweeting timely offers (like lunch specials for a restaurant or an “afternoon-only” sale at your shop) for customers who are checking Twitter on the go.

But also remember that “mobile” doesn’t necessarily mean “out and about.” Many of those who check Twitter on a mobile device are doing so while watching TV—so you can also tailor your tweets to big events like the Super Bowl, the Grammys or the Oscars to engage and interact with your customers.

To find out how Web Video Vision can help you market your social media,contact us today.

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