Consistent Branding Marketing Material for LEDtronics

LEDtronics was founded In 1983 by Pervaiz Lodhie and his wife Almas in their home in Torrance, CA. Mr. Lodhie is a third generation engineer who was born in India and raised in Pakistan. He was driven to the US by his entrepreneurial spirit and innovative nature.

To help educate his customers and the world, we helped Mr. Lodhie create a “Did You Know?” Video Series.  The series consisted of 12 Episodes where each episode was release for each month of the year.  There were three steps when approaching this project which were Video Production, DVD Authoring, and DVD Packaging.

Video Production

Each episode contains highly enhanced edited video containing information about everything there is about LEDtronics that our visionary editors created.  They were labeled according to their relevance.  Below is a sample of one of the videos.

As seen from above, when embedded motion graphics, a professional speaker and used music to help enhance the experience.  The results of the videos became informative, concise, approachable and professional.

The complete “Did You Know” Video series can be viewed here.

DVD Authoring

DVD authoring is the process of creating a DVD video capable of playing on a DVD Player.  Web Video Vision professionally produced the DVD containing all the episodes of “Did You Know?” and allowed the user to easily navigate through chapters, skip to the next chapter, and play all episodes one after another.

The challenges when it came to authoring was producing it to be played in all DVD Player devices.  A series a test were completed to verify that the DVD would play on a DVD Player, Computer, and Video Game Consoles.  Another test was compiled for user navigation, to verify that the controls did as they intended.

The branding of the DVD was designed by our professional graphics designer and designed a consistent branding from the videos.  In addition to the episodes, there was an introduction motion graphic video that played before reaching the title menu.  The introduction video contained the same green swooshes from the episodes as did as the other navigational menus.

To receive a sample of the DVD, make sure to contact LEDtronics or visit them at their convention shows.

DVD Packaging

To hold the episodes in a DVD we needed packaging for the DVD Disc and the Jacket. The inspirations for our design came directly from the motion graphics from the episodes.  The front used the same styling as the introductory video and the back used the same design as the DVD chapter menu.

Some of the challenges of designing a DVD packaging is the requirements. Our client wanted to have a large amount if information on the tiny Disc Jacket. The information included their logo, contact information, track list, sponsors, room for mailing label and a visionary attractive design. Using the graphics and fonts from the Video Series we created this for the DVD Jacket:

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The requirements for the DVD itself was not as large as the Jacket. The important things to include on the Disc was the Title, Logo, Contact Information, and using the same branding. Here is the result of the disc:

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Enthusiastic with the results, we sent it to our printer and he came back with this:

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The packaging becomes a great marketing tool.  When LEDtronics are at trade shows or convention shows, not only can they refer them to their website to view the “Did You Know?” Video series, they have something tangible to inform their clients with.  The packaging is also optimized for mailing and a DVD can be sent directly to their clients if they were not able to attend the show.  The consistent branding proved powerful, professional and was well received with Mr. Lodhie.

Web Video Vision has talented designers that will create a professional Video Production, DVD Authoring, and DVD Packaging you’ll love. You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your design come true. Contact Us Today!

Marketing Chrosziel USA

image001Chrosziel USA origins lie in Germany and specializes in camera equipment for the motion-picture and television market.  They are known for their MatteBoxes, Follow-Focus-Controls and their latest product the CustomCage.  They came to Web Video Vision to help them campaign to their offline and online visitors.

As soon as they signed aboard we had very little time to prepare for the National Association of Broadcaster Show (NAB Show) in Las Vegas that was within two weeks.  We were able to meet that challenge and was able to develop advertisements for their show booth, contests for the Custom Cage, and setup their social media to help their business explode.  Chrosziel USA received a Black Diamond Award for Best of show at NAB Show 2013!

Below are some of pictures of our results and experiences.

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Online Banner Advertisement

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NAB Show 2013 Business Card

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Online Custom Cage Contest Form

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NAB Show 2013 Poster

Here are their social media outlets

Chrosziel USA Twitter
Chrosziel USA Facebook
Chrosziel USA Youtube

Web Video Vision has all the marketing services you need.  You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your vision come true.  Contact Us Today!

7 Things That Customers Want But Do Not Want To Tell You

Did you know that your customers lie to you constantly? It’s not to hurt your feelings, but usually to protect your feelings and avoid confrontation. When you ask how things are, they say, “Good! Good!” Then one day, totally out of the blue, they fire you.

The customer didn’t tell you in so many words there was a problem, but if you had paid attention, you would have seen the warning signs. Here are the 7 things customers want you to do, but will never, ever tell you about.

1. You (and your team’s) looks matter. I know, looks shouldn’t matter, but they do. When a client interacts with you, they want clean, well put together people who are pleasant, positive and professional. If your office doesn’t have a dress code, perhaps it’s time to lay down a few ground rules, but be sure to keep it in line with your company’s culture.

2. Prove to me you want our business. When you go to pitch that big prospect, are your first words to them, “Tell me about your business?” If so, you just offended them because you didn’t make the effort to learn about them. They won’t tell you that. They simply won’t hire you. Go in with all the research under your belt before you start talking. Then tell them what you know about them, and ask them to correct you where you may be wrong (which you won’t be, because you did the research).

3. You’re making things too complex. As you explain what you do (or are doing, or are going to do) for a client, keep it simple and stick to the basics. Remember, they hired you to take on a project or take care of a problem; and many don’t want to know the itty-bitty details. Keep it simple. Don’t confuse your client.

4. I want you there 24/7. Clients and customers like the idea that you’re there for them whenever they need it, in an emergency, even if it’s because of their lack of planning.

5. I want to only deal with you. Clients know that presidents and CEOs have the firepower to get stuff done, and they want to deal only with you. Try to be consistent with your interaction with your clients across the board: They definitely don’t want to feel like you’re passing them off to an underling in favor of a more important client.

6. A token of appreciation would be nice. Thank you gifts can go along way to showing a client you care about them, and that you appreciate their business. It doesn’t have to be over-the-top expensive; a thoughtful gift goes a long way.

7. Impress me! Who hasn’t heard “we don’t have a budget”? The truth is, they do have the money—they just prefer allocating it to something else. Give them a reason to spend their money on you.

At Web Video Vision we are professionals in the social media and content marketing fields. We understand that having an online presence is only half the battle. By producing entertaining and engaging content persistently we can help transform your customers into real sales.  Contact us today to find out how!

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Video Production

With years of award winning video production experience to our credit, we can professionally storyboard your video production to bring your vision to life on the screen. By using our high definition video cameras, we produce top quality productions for interviews, commercials, documentaries, instruction workshops, marketing videos and more.  Our studio offers green screen, full lighting, high definition cameras, teleprompter and professional capture and editing software. We have the ability to put you in a virtual set, or virtually into a web site.  By utilizing mobile video console we monitor the consistency and quality of the production while it is occurring, as well as capturing the images in two places at the same time. Check out some of the videos we produced over the years.

Web Video Vision now offers a web cam solution for recording out of area, low budget or non high-definition interviews. This service is available for those who are looking to get an internet quality, reality style recording with a lower budget. Read more about it here.