4 Tips when using Social Media

Web Video Vision manages our clients Social Media channels.  We continue our education in this field every day by reading books, attending seminars and through doing the work. We thought we would share with our readers 4 social media mistakes companies should avoid. Working with social media every day, we agree with these mistakes. Take a look for yourself and make sure to avoid them as well. If you have more mistakes to avoid, feel free to comment and let us know!

1. Stale Content

The Internet is a gigantic growing web of information and if you’re not regularly contributing to it then you’re missing out on opportunities to connect with interested people. It’s important to post fresh and original content on a regular basis. Without it, your fans and followers may wonder where you’ve disappeared to and venture off to graze in greener pastures. The trick with content is to understand how much or how little you should post. Take the time to learn about what your audience wants and then get ready to update, share and engage.

2. Combing Business And Personal Accounts

A major no-no is meshing professional and personal social media accounts with one another. If you’re considering social media to promote your business brand make sure to create separate profiles on each platform.  You also run the risk of being shut down for using a personal account to promote a business.

3. Little To No Monitoring

Awhile back, one of our clients decided to manage the daily tasks of their social media channels in house. They retained us for quarterly consultation. They started monitoring daily, then weekly, then stopped completely. Loyal fans and followers were posting questions that were not getting answered. Others were using their wall to post advertisements for their own business. Not monitoring is the equivalent of having a brick and mortar without employees to help the customers.

4. Cloning Strategies

Each social media site has a unique following. Getting to know and understand who the audience is and what they like is what will help you shape your social media strategy. A cookie cutter approach is not the way to go. What works on Digg probably won’t work on StumbleUpon and what works on Reddit won’t necessarily work on Mixx. Tailor your strategy to each platform before you implement.