Autobahn Adventures – Red Carpet Movie Premiere 2013

On May 18, Autobahn Adventures held a special invite only event premiering their Autobahn Adventures Movie created by us at Web Video Vision.  There was a great deal of work creating everything that made the Movie Premiere possible.  If you were one of the unlucky ones that was not invited to the premiere the movie can still be viewed below:

Those who were able to go were able to watch the movie with the owners Mark and Tina.  They also received a promotional DVD that they can experience the Autobahn Adventure over again.  It served as a great marketing tool for their business.  It has all the information they need on the disc, packaging and the video itself.  Here are some images of the promotional DVD:

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With great success everyone who went had the time of their life.

More of the pictures can be viewed Here.

Web Video Vision has talented designers that will create a professional Video Production, DVD Authoring, and DVD Packaging you’ll love. You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your design come true. Contact Us Today!

Autobahn Adventures – Video Production and DVD Packaging

Autobahn Adventures is not just about the high performance sports cars, the exquisite hotels and spas, the luxurious comfort, or the breathtaking European cities and countryside. It is so much more than a Luxury European Driving Tour. Autobahn Adventures is about the experience; a life-changing, rejuvenating, journey where you connect with like minded travel and auto enthusiasts. Whether racing down the high speed Autobahn, driving the alpine mountain passes or visiting expansive castles rich with decadence and history – you are living your dream.

To help their clients experience a piece of their Autobahn Adventure we created a video series, DVD Authoring, and DVD Packaging.

Video Production

Each episode was divided into 6 different sections.  Each section containing a different experience titling by The Cars, The Roads, The Hotels, The Dining, The Attractions, and The Guests.  A movie was also created, which contained all experience in one, and a trailer, which was a teaser of the movie.  Here is sample of the trailer below:

Many of the challenges of this part of the project was the editing.  Creating the same feel as the guest felt on the Autobahn Adventure was hard to capture.  But having first hand experience and talented Editors brought these “Experiences” to life.

To view the rest of the Autobahn Adventure videos can be viewed Here.

DVD Authoring

The DVD Authoring design was inspired by the DVD Packaging, Website, and the Video Production.  The biggest challenge on this section of the project was creating the perfect title menu.  At first we used the same design as the trailer video seen from above.  But it did not fit the overall feel of the Autobahn Adventure and felt a bit cheesy.  We then used the DVD Packaging design as seen in the section below but it started to look cluttered.

Keeping in mind that less is more, we removed majority of the design and kept it simple.  We had a menu with just Play button and a Chapter Selection which took the lower 20% of the screen.  The rest of the menu displayed the shortened edited version of the trailer using the same music.  It was then the experience was brought to life.

DVD Packaging

There were many iterations of DVD packaging during the process.  It was not the last step of the project but a continuous step which lasted from the middle of the Video Production to the end of the DVD Authoring.

In each iteration more and more items were needed to be put on the packaging.  It started with a simple DVD sleeve and ended with a Eco Friendly 6 page cardboard DVD container.  Once the final images were finalized we ended up with this:

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Web Video Vision has talented designers that will create a professional Video Production, DVD Authoring, and DVD Packaging you’ll love. You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your design come true. Contact Us Today!

Creating a Effective Social Media Calendar

If you’re serious about using social media for marketing, branding or anything to do with promoting your business, you should use a social media editorial calendar. But how do you decide when to publish, what to publish and how often to publish to get the best ROI? If you understand when to engage with your audience and how to combine traditional marketing with social media, you’re two steps ahead of most businesses. But these four tips by Anton Koekemoer of memeburn, including aligning your objectives and knowing when to engage your audience, will boost your efforts even more.

One of the fastest ways to build a successful business is to systemize it. That means taking the things you do on a regular basis and creating a system that allows you to do that thing, or things, efficiently and easily. It may be a pain at first to sit down and create an editorial calendar so you know what to blog about, and when to post and how to use your social media to drive traffic to your website, but it’s so worth it. You’re better off spending a couple hours or even a few days setting up an editorial calendar than racing around like a chicken with its head cut off at the last minute. Don’t be scrambling for content that has no relevance and that’s not driving your brand or engaging your customers just to throw something up on your site. Plan it.

Don’t have time to engage in Social Media?  Let Web Video Vision Help!  Web Video Vision has talented marketers that will create a engaging Social Media to boost your business. You describe your exact requirements, the impact you want to make, and a piece of who you are and we will make your Vision come true. Contact Us Today!

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Twelve Ways to Capture an Audience in 30 Seconds!

“When you advertise fire-extinguishers, open with the fire,” says advertising executive David Ogilvy. You have only 30 seconds in a TV commercial to grab attention. The same applies to a presentation. The first 30 seconds of your talk is crucial. This is the time your listeners form an impression of you, and of what’s to follow.

Like a fine thoroughbred, you need to hit the ground running by starting strong. Instead, many presenters are more like old, tired workhorses—they start weak by wasting those first precious seconds with platitudes and pleasantries. Brain research shows that we don’t pay attention to boring things. Surprise your listeners with a hook that immediately grabs their attention.

The key is to make sure that the hook is brief, well-rehearsed and pertinent to your topic. What follows is 12 hooks that will grab your audience’s attention—and keep it.

1. Use a contrarian approach. Make a statement of a universally accepted concept, then go against conventional wisdom by contradicting the statement. For example, a market trader starts by contradicting the commonly held advice of buying low and selling high. He says: “It’s wrong. Why? Because buying low typically entails a stock that’s going in the opposite direction—down—from the most desired direction—up.” This is a provocative opening that engages the audience right away.

2. Ask a series of rhetorical questions. A common way to engage the audience at the start is to ask a rhetorical question. Better still, start with a series of rhetorical questions. A good example of this tactic is Simon Sinek’s TED presentation. He starts with: “How do you explain when things don’t go as we assumed? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative? … Why is it that they seem to have something different? Why is it that Martin Luther King led the civil rights movement?” A series of rhetorical questions stimulate the audience’s mind as they ponder the answers.

3. Deliver a compelling sound bite. Use a catchy phrase or sound bite that has pungency and watch how the audience perks up. Innovation expert Jeremy Gutshe opens his talk with: “Culture eats strategy for breakfast. This is a sign that is on Ford’s strategy War Room. And the lesson from it is not how good your PowerPoint slide deck is, what it really boils down to at the end of the day is how ready and willing your organization is to embrace change, try new things and focus in when you find an opportunity.” To be effective, the sound bite needs to be brief, interesting and compelling.

4. Make a startling assertion. A surefire way to gain people’s attention is by starting with a startling or amazing fact. Take the time to research startling statistics that illustrate the seriousness of what you’re going to talk about. For example, a presentation about conservancy can start with: “Every second, a slice of rainforest the size of a football field is mowed down. That’s over 31 million football fields of rainforest each year.”

5. Provide a reference to a historical event. There are times when the day that you present may have some significance in history that can be tied to the subject of your presentation, as an opening gambit. You can easily look up what happened on any day in Today In Sport or a more general site such as This Day In History. You never know what pertinence it might have that will add some pizzazz to your presentation. It’s worth a look.

6. Use the word imagineThe word imagine invites the audience to create a mental image of something. Ever since John Lennon’s famous song, it has become a powerful word with emotional appeal. A particularly skillful use of the word occurs in Jane Chen’s TED talk. She speaks about a low-cost incubator that can save many lives in underdeveloped countries. Chen opens by saying: “Please close your eyes and open your hands. Now imagine what you could place in your hands, an apple, maybe your wallet. Now open your eyes. What about a life?” As she says this, she displays a slide with an Anne Geddes‘ image of a tiny baby held in an adult’s hands. There is power in asking the audience to conjure up their imagination, to play along. This tactic can easily be adapted to any topic where you want the audience to imagine a positive outcome, or a vision of a better tomorrow. It can be used, as well, to ask them to imagine being in someone else’s shoes.

7. Add a little show business. According to research, 100 percent of Americans quote movies, primarily comedies, in conversation. One of the primary reasons is to entertain. Movies occupy a central place in most people’s lives and a well-placed, pertinent movie quote at the start of a presentation can perk up your audience. Here are a couple of examples: “There’s not a lot of money in revenge” (from The Princess Bride) and “The first rule of leadership: everything is your fault” (from A Bug’s Life.) And here are a couple of sites for movie quotations to start you off: Best Business Quotes From The Silver Screen and The Best Business Wisdom Hidden In Classic Movie Quotes.

8. Arouse curiosity. You can start with a statement that is designed to arouse curiosity and make the audience look up and listen to you attentively. Bestselling author Dan Pink does this masterfully in one of his talks. He says: “I need to make a confession, at the outset. A little over 20 years ago, I did something that I regret. Something that I am not particularly proud of, something that in many ways I wished no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school.” Curiosity here leads to some self-deprecating humor, which makes it even more effective.

9. Use quotations differently. Many speakers start with an apt quotation, but you can differentiate yourself by stating the quotation and then adding a twist to it. For example, “We’ve all heard that a journey of a thousand miles starts with a single step. But we need to remember that a journey to nowhere also starts with a single step.” You can also use a quotation from your own life. For example, in a presentation on price versus quality, I have often used a quote from my grandfather, who used to say: “I am not rich enough to buy cheap.” There are innumerable sources for online quotations, but you might also consider The Yale Book of Quotations, an app that brings together over 13,000 quotes you can adapt to your purpose.

10. Quote a foreign proverb. There is a wealth of fresh material to be culled from foreign proverbs. Chances are your listeners have never heard them so they have novelty appeal. Here are some examples: “Our last garment is made without pockets” (Italy); “You’ll never plow a field by turning it over in your mind” (Ireland); “The nail that sticks up will be hammered down” (Japan), and “Paper can’t wrap up a fire” (China). Here is a site for foreign proverbs.

11. Take them through a “what if” scenario. A compelling way to start your presentation is with a “what if” scenario. For example, asking “What if you were debt-free?” at the start of a money management presentation might grab your listeners’ attention as it asks them to look forward to a positive future. It can intensify their desire for your product or service. Using a “what if” scenario as an opening gambit is easily adaptable to almost any presentation.

12. Tell them a story. Stories are one of the most powerful ways to start a presentation. Nothing will compel listeners to lean in more than a well-told story.Science tells us that our brains are hardwired for storytelling. But the story needs to be brief, with just the right amount of detail to bring it to life. It must be authentic and must have a “message,” or lesson, to support your viewpoint. Above all, it must be kind. As Benjamin Disraeli said: “Never tell an unkind story.”

Web Video Vision has talented minds that will help you create your perfect marketing plan.  You describe your exact logo requirements, the impact you want to make, and a piece of who you are and we will make your marketing plan come true.  Contact Us Today!

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Global Citizenship Logo Design

Pervaiz Lodhie, owner of LEDtronics, has always brought positive to the world and is always committed to aligning his business goals with the impacts on the society and the planet.  His new project, Global Citizenship, needed a new logo to signify what he is here to do.With the help of Web Video Vision and the vision of Mr Lodhie, we were able to design the perfect logo to represent Global Citizenship.

One of Mr. Lodhie’s projects with Global Citizenship is Barefoot Basketball which is a charitable event where he donates Basketball Courts to Pakistan.  Similar to parks, it gives children and families to get together for activities.  Some of the basketball courts are well lit with LEDtronics LED lighting which allows families to have night time activities.  Using this inspiration were able to design two concepts.

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The first design was crisp and clear, but was empty at the center. The second design had the fullness of what was missing in the center but the font lacked the impact.  We experimented and combined the two logos and resulted with this…

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The graphic was too bold and didn’t match the people in the font.  We changed the color of results  to match but couldn’t help to return to the original crisp and clear design.  We ended up coloring the people in the first design and we couldn’t decide between the optimized first design or our latest design so we held a poll on Facebook to ask the users what they think.

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After the poll, it was decided that “A” was the best choice that met with Mr. Lodhie’s vision.  Here is the final.

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Web Video Vision has talented designers that will create a professional logo you’ll love.  You describe your exact logo requirements, the impact you want to make, and a piece of who you are and we will make your Logo come true.  Contact Us Today!