Which Twitter users are the most likely to be active, engaged users, receptive to interacting with brands? Mobile users, that’s who. AtMediaPost’s recent Social Insider Summit, Twitter head of global product marketing Guy Yalif said 120 million of the 200 million people who check Twitter a minimum of once a month do so at least once on a mobile device. In fact, many of them interact with Twitter mostly on mobile devices, said Yalif, dubbing mobile users the “future” of Twitter.
For your business, that means it’s crucial to keep mobile users in mind when crafting your Tweets. That could mean tweeting timely offers (like lunch specials for a restaurant or an “afternoon-only” sale at your shop) for customers who are checking Twitter on the go.
But also remember that “mobile” doesn’t necessarily mean “out and about.” Many of those who check Twitter on a mobile device are doing so while watching TV—so you can also tailor your tweets to big events like the Super Bowl, the Grammys or the Oscars to engage and interact with your customers.
To find out how Web Video Vision can help you market your social media,contact us today.