Common Mistakes in Facebook Marketing

With social media on the rise, more and more small businesses are seeking to establish a Facebook presence. Let’s face it, creating a Facebook page for your business is both simple to do and free. But is that really all there is to it? Absolutely not. In fact the work doesn’t begin until you actually get the page online. That said, many people neglect to keep their pages updated, or simply don’t understand what it takes to establish an effective social media presence. This article will highlight 5 of the most common mistakes made by small businesses and their Facebook pages.

#1 Failing to understand the Facebook tools and back-end

The first thing potential subscribers [or ‘likers’ as Facebook would call them] will see when they visit your page is the profile and cover image. Though I can not tell you how many times I have seen pages with stretched, skewed, or improperly aligned images. This is how your entire page is branded, yet is commonly completely overlooked.

#2 Not producing engaging content/ Using too much automation

The moment a user finds your posts boring or predictable, they will hide your page from their news feed. many businesses make the mistake of auto-publishing from many different sites or blogs they might own, but Facebook places low priority on auto-published content and your users will realize the lack of effort you are putting in.

#3 Violating Facebook’s Terms

Many businesses overlook Facebook’s strict set of rules, causing them to lose their presence all together. The most common mistake is creating a personal page rather than a business page, which is a fast track to getting banned. Others will ignore the terms and conditions of running a contest on Facebook which will also get you in to trouble real quick.

#4 Ignoring your page

It is of utmost importance to pay attention to your page, and invest adequate time engaging your users. Fans are looking for a reason to connect with you, and they’re showing you that by clicking ‘Like’. Your job is to give them a reason to stay.

 

#5 Broadcasting

Perhaps the biggest challenge for businesses emerging into the social media world is spending too much time marketing their product and not enough time evoking conversation. People do not come to Facebook to get sold on a product, they come to hang out and have fun…anything else is just a bonus. Always become a friend first, then sell. A good rule of thumb is 80% conversation, 20% sales.

Web Video Vision has a wide range of social media bundles for any scope and budget. Contact us today to find out how we can assist in making your social media effort as effective as possible.

 

 

Web Video Vision goes to Pebble Beach

Web Video Vision recently traveled to Monterey, California to produce a video at the Pebble Beach Concours d’Elegance. The Concours is one of the worlds most prestigious automobile shows. Web Video Vision was recruited to gather footage for an upcoming television pilot aimed at car lovers.

The crew traveled to Monterey for the weekend, and utilized 4 High-Definition video cameras including 2 HD-DSLRs and 2 Canon XH-A1 camcorders. They were able to capture some amazing moments including an interview with a car restorer that transformed an old beater to a Pebble Beach masterpiece!

 

The footage was transferred to a production laptop throughout the day allowing the client to review footage before the crew even left the grounds. This provided peace of mind for the client and allowed the crew to review the footage each day and decide what shots they still needed to pick up.

 

Stay tuned for more updates on the upcoming television pilot as production continues!

How to use #hashtags for your business!

 

One of the key areas of social media management  that escapes many people is the proper use of twitter hashtags. For those who do not know what a hash tag is…it is the number sign (#) appended to a phrase in order to serve several functions when posting on social media outlets such as twitter.

One of the reasons that hash tags are so important to your social media effort are the search benefits that come from proper tagging. Twitter indexes hash tags for their search function so when a user performs a search for a keyword your properly tagged tweet is much more likely to show up as a result. For example, Web Video Vision could tweet “Ask us about our awesome video production services too! #getthewordout”.

Many inexperienced social media users make the mistake of over complicating or weighing down their tweets with hash tags. Web Video Vision is an  expert at social media posting, especially for businesses and marketing. Contact us today to find out more!