With social media on the rise, more and more small businesses are seeking to establish a Facebook presence. Let’s face it, creating a Facebook page for your business is both simple to do and free. But is that really all there is to it? Absolutely not. In fact the work doesn’t begin until you actually get the page online. That said, many people neglect to keep their pages updated, or simply don’t understand what it takes to establish an effective social media presence. This article will highlight 5 of the most common mistakes made by small businesses and their Facebook pages.
#1 Failing to understand the Facebook tools and back-end
The first thing potential subscribers [or ‘likers’ as Facebook would call them] will see when they visit your page is the profile and cover image. Though I can not tell you how many times I have seen pages with stretched, skewed, or improperly aligned images. This is how your entire page is branded, yet is commonly completely overlooked.
#2 Not producing engaging content/ Using too much automation
The moment a user finds your posts boring or predictable, they will hide your page from their news feed. many businesses make the mistake of auto-publishing from many different sites or blogs they might own, but Facebook places low priority on auto-published content and your users will realize the lack of effort you are putting in.
#3 Violating Facebook’s Terms
Many businesses overlook Facebook’s strict set of rules, causing them to lose their presence all together. The most common mistake is creating a personal page rather than a business page, which is a fast track to getting banned. Others will ignore the terms and conditions of running a contest on Facebook which will also get you in to trouble real quick.
#4 Ignoring your page
It is of utmost importance to pay attention to your page, and invest adequate time engaging your users. Fans are looking for a reason to connect with you, and they’re showing you that by clicking ‘Like’. Your job is to give them a reason to stay.
Perhaps the biggest challenge for businesses emerging into the social media world is spending too much time marketing their product and not enough time evoking conversation. People do not come to Facebook to get sold on a product, they come to hang out and have fun…anything else is just a bonus. Always become a friend first, then sell. A good rule of thumb is 80% conversation, 20% sales.
Web Video Vision has a wide range of social media bundles for any scope and budget. Contact us today to find out how we can assist in making your social media effort as effective as possible.