Web Video Vision currently creates a series of Mortgage Minute videos for HighTechLending which are broadcast through various online channels, and create quite a buzz. When HighTechLending came to us wanting to create two commercials for their new reverse mortgage division to be aired on television, we knew exactly what needed to be done.
We started with the strategy; collaborating with HighTechLending’s president to determine the exact message he wanted to convey. We then wrote the script, chose the appropriate actor and even the wardrobe. After story-boarding the commercial, we began the production process.
Everything was shot on high definition cameras, a combination of b-roll shots from the field and talent shots from our studio in Irvine, California. These were edited together with music and titles to create an engaging commercial.
After the initial rough cut, we held a focus group to determine if the message was being delivered as expected. With only a few minor changes, we prepared the high definition video for delivery to be aired on Fox News throughout Southern California.
How well is the video working? Latest word in the office is that the phones are ringing off the hook in the reverse mortgage division and business is doing great!